KIKI World
Mid-Range“Beauty you help create.”
By Viktoria @vioda.makeup · Published · Updated
KIKI World is a mid range makeup brand from the United States, founded in 2023 by Jana Bobosikova, Ricky Chan & Brendon Garner. It's best known for its Community co-creation and voting, Pretty Nail Graffiti peel-off nail color and Temporary hair paint.
KIKI World is a next-generation, community-powered beauty brand founded in 2023 in Los Angeles by Jana Bobosikova, Ricky Chan, and Brendon Garner, with Bobosikova as CEO. Its defining idea is co-creation: an online community of members votes on and helps develop products through a blockchain-backed platform, so shoppers effectively steer what launches next and share in the brand's upside. That model attracted headline investment, including a 2024 round backed by a16z crypto and The Estée Lauder Companies' New Incubation Ventures.
The brand debuted with Pretty Nail Graffiti, a $29 peel-off nail color co-created by its community, and has since expanded into playful color cosmetics including temporary hair paint and a liquid makeup pen. With its Gen Z-native, participatory approach and a fast-growing catalog of affordable, TikTok-friendly formats, KIKI World is exactly the kind of buzzy newcomer whose viral products invite comparison to both indie and drugstore alternatives.
Popular Products
What KIKI World is bought for. The ones we've found dupes for link through to the comparison.
- Pretty Nail Graffiti (Peel-Off Nail Color)
- Hair Paint (Temporary)
- Liquid Makeup Pen
Known For
Brand Philosophy
Community-powered commerce — let the people who buy the products decide what gets made and share in the reward.