CLIO

Mid-Range

Express yours.

South Korea·Founded 1993·by Han Hyun-ok

CLIO is one of Korea's original professional makeup brands, founded in 1993 by Han Hyun-ok in Seoul. The line began as a pro-artist label and grew into a mass-prestige powerhouse that now anchors a portfolio including Peripera (launched 2005) and Goodal — collectively one of the most influential K-beauty groups exporting into the US.

The brand is best known for the Kill Cover Cushion foundation franchise, the Kill Brow series, the Pro Eye Palette range, and the Kill Lash mascara — all built around long-wear performance under hot, humid conditions. CLIO expanded into Ulta Beauty and Amazon in the US, leaning into a polished, trust-driven positioning that contrasts with the playful tone of its sister brand Peripera.

Known For

Kill Cover Cushion foundationKill Brow eyebrow pencilsPro Eye PaletteKill Lash mascaraLong-wear, humidity-proof formulas

Flagship Products

  • Kill Cover Founwear Cushion
  • Kill Brow Conte
  • Pro Eye Palette
  • Kill Lash Mascara

Brand Philosophy

Pro-artist Korean makeup engineered for long-wear performance under real-world humidity and lighting.

FAQ

For Brands & Creators

Verified

Public collaboration and press contact channels for CLIO. Researched from official brand sources — always confirm before sending.

LS
Press contact
Lauren S. Kim
Associate Director, Marketing and Communications (Marketing Lead), CLIO Cosmetics USA
General inquiries
[email protected]
Creator & UGC collabs
[email protected]
Contact form
Open form
Creator portal
Apply / sign up
HQ address
Seongdong-gu, Seoul 04766, South Korea
Sold at
Brand.comOlive YoungStylevanaYesStyleAmazon USUlta

clio-cosmetic.com returned ECONNREFUSED; cliocosmetic.com is the corporate Korean site, while clubclio.shop is the brand's official global D2C storefront. [email protected] is the press/collab address (also serves as the global brand contact). Affiliate via Shopify Collabs. US-facing comms lead. CEO Han Hyun-ok runs the Korea HQ but is not on LinkedIn. Clio Cosmetics HQ in Seongdong District. K-beauty; expanded into Ulta US

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