CLIO
Mid-Range“Express yours.”
By Viktoria @vioda.makeup · Published · Updated
CLIO is a mid range makeup brand from South Korea, founded in 1993 by Han Hyun-ok. It's best known for its Kill Cover Cushion foundation, Kill Brow eyebrow pencils and Pro Eye Palette.
CLIO is one of Korea's original professional makeup brands, founded in 1993 by Han Hyun-ok in Seoul. The line began as a pro-artist label and grew into a mass-prestige powerhouse that now anchors a portfolio including Peripera (launched 2005) and Goodal — collectively one of the most influential K-beauty groups exporting into the US.
The brand is best known for the Kill Cover Cushion foundation franchise, the Kill Brow series, the Pro Eye Palette range, and the Kill Lash mascara — all built around long-wear performance under hot, humid conditions. CLIO expanded into Ulta Beauty and Amazon in the US, leaning into a polished, trust-driven positioning that contrasts with the playful tone of its sister brand Peripera.
Popular Products
What CLIO is bought for. The ones we've found dupes for link through to the comparison.
- Kill Cover Founwear Cushion
- Kill Brow Conte
- Pro Eye Palette
- Kill Lash Mascara
Known For
Brand Philosophy
Pro-artist Korean makeup engineered for long-wear performance under real-world humidity and lighting.
FAQ
CLIO Official Channels
Where to buy, and how to reach CLIO customer service directly.
- Website
- clubclio.shop
- Customer service
- [email protected]
- Contact form
- Open form
- Headquarters
- Seongdong-gu, Seoul, South Korea
- Sold at
- Brand.comOlive YoungStylevanaYesStyleAmazon USUlta