Vaseline
Budget“Original petroleum jelly, reinvented for every routine.”
Vaseline began in 1870 when American chemist Robert Chesebrough patented a refining process for 'rod wax,' the petroleum residue oil workers used to soothe cuts and burns. The resulting petroleum jelly was trademarked as Vaseline and became one of the most universal personal-care products on earth — now owned by Unilever and stocked in medicine cabinets worldwide for everything from dry skin to slugging.
Vaseline's role in beauty is almost entirely about price-anchored multi-use. Vaseline Lip Therapy is the original 'lip slug' and is constantly cited as a near-free dupe for premium overnight lip masks and balms like Summer Fridays Lip Butter Balm. Beauty creators lean on plain Vaseline for glossy eyelids, brow lamination, highlighter, and barrier repair — which is why a 100-plus-year-old commodity keeps resurfacing in TikTok routines and dupe roundups.
Known For
Flagship Products
- Vaseline Original Petroleum Jelly
- Vaseline Lip Therapy
- Intensive Care Advanced Repair Lotion
Brand Philosophy
One simple, occlusive formula that does dozens of jobs — the original multitasker behind countless modern beauty hacks.
FAQ
For Brands & Creators
UnverifiedPublic collaboration and press contact channels for Vaseline. Researched from official brand sources — always confirm before sending.