Vaseline
Budget“Original petroleum jelly, reinvented for every routine.”
By Viktoria @vioda.makeup · Published · Updated
Vaseline is a budget makeup brand from the United States, founded in 1870 by Robert Chesebrough. It's best known for its Original Petroleum Jelly, Vaseline Lip Therapy and Intensive Care body lotions.
Vaseline began in 1870 when American chemist Robert Chesebrough patented a refining process for 'rod wax,' the petroleum residue oil workers used to soothe cuts and burns. The resulting petroleum jelly was trademarked as Vaseline and became one of the most universal personal-care products on earth — now owned by Unilever and stocked in medicine cabinets worldwide for everything from dry skin to slugging.
Vaseline's role in beauty is almost entirely about price-anchored multi-use. Vaseline Lip Therapy is the original 'lip slug' and is constantly cited as a near-free dupe for premium overnight lip masks and balms like Summer Fridays Lip Butter Balm. Beauty creators lean on plain Vaseline for glossy eyelids, brow lamination, highlighter, and barrier repair — which is why a 100-plus-year-old commodity keeps resurfacing in TikTok routines and dupe roundups.
Popular Products
What Vaseline is bought for. The ones we've found dupes for link through to the comparison.
- Vaseline Original Petroleum Jelly
- Vaseline Lip Therapy
- Intensive Care Advanced Repair Lotion
Known For
Brand Philosophy
One simple, occlusive formula that does dozens of jobs — the original multitasker behind countless modern beauty hacks.
FAQ
Vaseline Official Channels
Where to buy, and how to reach Vaseline customer service directly.