Marc Jacobs Beauty
Premium“The designer beauty line, relaunched for 2026.”
By Viktoria @vioda.makeup · Published · Updated
Marc Jacobs Beauty is a premium makeup brand from the United States, founded in 2013 (relaunched 2026) by Marc Jacobs. It's best known for its Highliner Gel Eye Crayon, Velvet Noir Major Volume Mascara and Designer-led prestige makeup.
Marc Jacobs Beauty originally launched in 2013 under Kendo, the LVMH-owned beauty incubator, becoming a Sephora-prestige staple known for the Highliner Gel Eye Crayon and Velvet Noir Major Volume Mascara before Kendo discontinued the brand in 2021. The relaunch was announced in 2025 when Coty extended its existing Marc Jacobs fragrance license to include color cosmetics, with the new line previewed by Rachel Sennott at the May 2026 Met Gala via a daisy-embossed mirrored compact captioned "Legally Bronze."
The relaunched Marc Jacobs Beauty debuts on marcjacobs.com on May 25, 2026, hits the Sephora app on May 31, and lands on Sephora.com in the US in June 2026 — five years after the brand's original demise. The Instagram account retained its 3.6+ million followers through the hiatus, giving the relaunch a built-in audience. The new line keeps the original brand's designer-meets-makeup-artist positioning while modernising the formulas for the 2026 prestige category, with the Highliner and Velvet Noir reportedly leading the relaunch lineup.
Popular Products
What Marc Jacobs Beauty is bought for. The ones we've found dupes for link through to the comparison.
- Highliner Gel Eye Crayon
- Velvet Noir Major Volume Mascara
- Le Marc Lip Crème
- Re(Cover) Tinted Moisturizer
Known For
Brand Philosophy
Designer-led prestige color cosmetics — formulas refined enough for makeup artists, packaging built around the Marc Jacobs visual identity, sold through Sephora.
FAQ
Marc Jacobs Beauty Official Channels
Where to buy, and how to reach Marc Jacobs Beauty customer service directly.
- Website
- www.marcjacobsbeauty.com
- Contact form
- Open form
- Headquarters
- New York, NY, United States
- Sold at
- Sephora USSephora EUSephora CAMeccaBrand.com