Marc Jacobs Beauty

Premium

The designer beauty line, relaunched for 2026.

United States·Founded 2013 (relaunched 2026)·by Marc Jacobs

Marc Jacobs Beauty originally launched in 2013 under Kendo, the LVMH-owned beauty incubator, becoming a Sephora-prestige staple known for the Highliner Gel Eye Crayon and Velvet Noir Major Volume Mascara before Kendo discontinued the brand in 2021. The relaunch was announced in 2025 when Coty extended its existing Marc Jacobs fragrance license to include color cosmetics, with the new line previewed by Rachel Sennott at the May 2026 Met Gala via a daisy-embossed mirrored compact captioned "Legally Bronze."

The relaunched Marc Jacobs Beauty debuts on marcjacobs.com on May 25, 2026, hits the Sephora app on May 31, and lands on Sephora.com in the US in June 2026 — five years after the brand's original demise. The Instagram account retained its 3.6+ million followers through the hiatus, giving the relaunch a built-in audience. The new line keeps the original brand's designer-meets-makeup-artist positioning while modernising the formulas for the 2026 prestige category, with the Highliner and Velvet Noir reportedly leading the relaunch lineup.

Known For

Highliner Gel Eye CrayonVelvet Noir Major Volume MascaraDesigner-led prestige makeupSephora-exclusive distribution2026 relaunch under Coty

Flagship Products

  • Highliner Gel Eye Crayon
  • Velvet Noir Major Volume Mascara
  • Le Marc Lip Crème
  • Re(Cover) Tinted Moisturizer

Brand Philosophy

Designer-led prestige color cosmetics — formulas refined enough for makeup artists, packaging built around the Marc Jacobs visual identity, sold through Sephora.

FAQ

For Brands & Creators

Verified

Public collaboration and press contact channels for Marc Jacobs Beauty. Researched from official brand sources — always confirm before sending.

AW
Press contact
Antonia Werther
Coty Media Contact (Marc Jacobs Beauty launch)
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HQ address
New York, NY 10118 USA
Sold at
Sephora USSephora EUSephora CAMeccaBrand.com

Marc Jacobs Beauty re-launched May 28, 2026 (MarcJacobs.com) and June 1, 2026 (Sephora.com) under Coty license. Press contact Antonia Werther ([email protected], +31 621 394495) was published in the official Coty/BusinessWire press release dated 2026-05-20. No general [email protected] email surfaced yet; customer route is help page at marcjacobsbeauty.com/help. Affiliate via Skimlinks. Parent-company comms contact listed in May 2026 launch press release. No verified MJB-dedicated comms lead found on LinkedIn yet (brand relaunched 5/28/2026). Phone: +31 621 394495. Coty Inc. license relaunched 2024-2025. Relaunched 2024 as Sephora exclusive

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