Beautyblender
Mid-Range“The sponge that changed how foundation is applied.”
By Viktoria @vioda.makeup · Published · Updated
Beautyblender is a mid range makeup brand from the United States, founded in 2002 by Rea Ann Silva. It's best known for its The original edgeless makeup sponge, Bounce Liquid Whip Foundation and Bounce Airbrush Concealer.
Beautyblender was created in 2002 by Rea Ann Silva, a Los Angeles makeup artist who had been cutting her own sponges into rounded shapes on set to blend foundation for high-definition television. The egg-shaped, edgeless, hydrophilic sponge she developed solved a real production problem — HD cameras exposed every streak and line — and became one of the most copied beauty tools ever made.
The brand built out from that single object into a full complexion line including Bounce Liquid Whip Foundation, Bounce Airbrush Concealer and a range of cleansers designed to keep the sponges usable. Beautyblender remains the reference product in its category, and the shelf of pink-and-white imitations at every drugstore is the clearest evidence of how thoroughly it defined the format.
Popular Products
What Beautyblender is bought for. The ones we've found dupes for link through to the comparison.
- Beautyblender Original Sponge
- Bounce Liquid Whip Long Wear Foundation
- Bounce Airbrush Liquid Whip Concealer
- Blendercleanser Solid
Known For
Brand Philosophy
The right tool matters as much as the formula — a sponge that holds water and has no edges lets anyone blend like a professional on an HD set.