L.A. Girl
Budget“Bold, high-pigment makeup at unbeatable drugstore prices.”
L.A. Girl is a Los Angeles-based drugstore makeup brand produced by Beauty 21 Cosmetics, a family-run cosmetics company operating out of Southern California since the mid-1980s. Built on trend-driven color and ultra-low prices, L.A. Girl became a cult favorite among budget beauty shoppers and MUAs looking for high-pigment products without a high-end markup.
The brand is most famous for its Pro Conceal HD Concealer, widely recommended as a wallet-friendly alternative to far pricier full-coverage concealers, alongside its Pro Coverage HD foundation, Glazed Lip Paints, and Matte Flat Velvet lipsticks. Sold at drugstores, beauty-supply stores, and online for just a few dollars per product, L.A. Girl is one of the most frequently searched brands when shoppers hunt for affordable dupes of viral complexion products.
Known For
Flagship Products
- Pro Conceal HD Concealer
- Pro Coverage HD Foundation
- Glazed Lip Paint
- Matte Flat Velvet Lipstick
Brand Philosophy
High-pigment, on-trend color cosmetics that stay affordable enough for anyone to experiment with.