L.A. Girl
Budget“Bold, high-pigment makeup at unbeatable drugstore prices.”
By Viktoria @vioda.makeup · Published · Updated
L.A. Girl is a budget makeup brand from the United States, founded in 1985. It's best known for its Pro Conceal HD Concealer, Ultra-affordable drugstore pricing and Pro Coverage HD foundation.
L.A. Girl is a Los Angeles-based drugstore makeup brand produced by Beauty 21 Cosmetics, a family-run cosmetics company operating out of Southern California since the mid-1980s. Built on trend-driven color and ultra-low prices, L.A. Girl became a cult favorite among budget beauty shoppers and MUAs looking for high-pigment products without a high-end markup.
The brand is most famous for its Pro Conceal HD Concealer, widely recommended as a wallet-friendly alternative to far pricier full-coverage concealers, alongside its Pro Coverage HD foundation, Glazed Lip Paints, and Matte Flat Velvet lipsticks. Sold at drugstores, beauty-supply stores, and online for just a few dollars per product, L.A. Girl is one of the most frequently searched brands when shoppers hunt for affordable dupes of viral complexion products.
Popular Products
What L.A. Girl is bought for. The ones we've found dupes for link through to the comparison.
- Pro Conceal HD Concealer
- Pro Coverage HD Foundation
- Glazed Lip Paint
- Matte Flat Velvet Lipstick
Known For
Brand Philosophy
High-pigment, on-trend color cosmetics that stay affordable enough for anyone to experiment with.