Doll Beauty
Budget“It's more than a product, it's a lifestyle.”
Doll Beauty launched in 2016 from Chester, England, founded by best friends and former beauty industry colleagues Danielle Gregory and Samantha Allen. The pair spotted a gap in the UK market for affordable salon-quality false lashes and built the brand around an opening lash collection that quickly went viral — the Stephanie, Eva, and Khloe styles became staples of the UK Insta-makeup look that defined the late-2010s glam aesthetic.
From lashes, Doll Beauty expanded into a full color range — the Doll Light powder highlighter became a cult product, joined by fake tan, brow products, lip glosses, and complexion items. The brand is stocked across Boots, Beauty Bay, PrettyLittleThing, and LookFantastic, and remains one of the few UK female-founded indie beauty brands to scale into mass retail while keeping its glam, no-apologies identity. Marketing leans heavily into TikTok beauty creators and the British party-makeup community.
Known For
Flagship Products
- Faux Mink Lashes (Stephanie, Eva, Khloe)
- Doll Light Highlighter
- Doll Fake Tan
- Lip Glaze
Brand Philosophy
Affordable UK glam — false lashes, highlighter, and complexion built for the British party-makeup community.
FAQ
For Brands & Creators
VerifiedPublic collaboration and press contact channels for Doll Beauty. Researched from official brand sources — always confirm before sending.
- Website
- dollbeauty.com
- General inquiries
- [email protected]
- Creator & UGC collabs
- [email protected]
- Phone
- +44-330-088-6480
- Contact form
- Open form
- Creator portal
- Apply / sign up
- HQ address
- Bury BL9 9SJ, United Kingdom
- Sold at
- Brand.comCult BeautyBootsLookfantastic
Public contact form on official site. No dedicated press or collab email listed; brand directs partnership outreach to social DMs. PR handled by Belle PR (UK) per Diary Directory announcement — no public agency email surfaced; pitch via Belle PR's website. [email protected] is the brand HQ inbox (Doll Beauty HQ Chester). No press@ or collab@ on-domain. Brand IG bio (@__dollbeauty_) does not list a PR email. Affiliate via Shopify Collabs. AGENCY ALT: PR handled by Belle PR (https://www.linkedin.com/company/belle-communication). Small indie founder is best primary contact; route media via Belle PR. No public press/collab email found after 3rd pass. Only customer service email on official brand domain. Jennifer Hodgson identified as PR Manager via LinkedIn/Org charts but no direct email published on brand/parent domain or trade press. Doll Beauty Ltd registered in UK. UK indie brand