EX1 Cosmetics

EX1 Cosmetics is a British complexion-focused makeup brand founded in 2013 by biochemist Farah Naz, who spent two years developing the line after struggling to find affordable foundation that matched olive, Asian and deeper skin tones. Rather than the standard pink and orange bases, Naz formulated shades built on yellow-and-gold pigments designed to disappear into a wider range of undertones — making EX1 one of the UK's early mass-market champions of shade inclusivity.

Best known for its Invisiwear liquid foundation and matching concealers, the brand has become a red-carpet favorite and a Boots retail staple across the UK and Ireland. With a complexion-first range spanning foundation, concealer, powder and blush, EX1 remains a go-to reference for anyone hunting a natural, undertone-accurate base — particularly in the olive and neutral-yellow families that mainstream lines have historically overlooked.