Hindash Cosmetics

Hindash Cosmetics is the namesake makeup line of Dubai-based celebrity makeup artist and content creator Mohammed Hindash, launched in 2020. A classically trained painter turned artistry pioneer, Hindash built a following of millions on YouTube and worked with Charlotte Tilbury, Benefit, MAC, and celebrities including Naomi Campbell and Lindsay Lohan before channeling that experience into his own vegan, artist-grade range.

The brand is best known for the Beautopsy palette — a multi-use compact whose shades double as eyeshadow, blush, contour, highlight, eyeliner, and brow powder — and Heroline, an ultra-black, long-wear liquid eyeliner built for precision winged looks. With its painterly, editorial point of view and MENA-region heritage, Hindash sits alongside other makeup-artist-founded prestige brands as a technique-driven, multitasking option for makeup lovers.