Urban Decay
Premium“Beauty with an edge.”
Urban Decay launched in 1996 with a mission to add color and edge to a beauty market dominated by pinks and nudes. The brand made its name with bold, unconventional shades and a rebellious attitude. The Naked palette, launched in 2010, became the most influential eyeshadow palette of its era, single-handedly making warm neutrals the default in every makeup bag.
Beyond the Naked franchise, Urban Decay is known for the All Nighter Setting Spray (a bestseller in the setting spray category), Eyeshadow Primer Potion, and a range of vibrant, long-wearing products designed for expressive, creative makeup.
Known For
Flagship Products
- Naked Palette
- All Nighter Setting Spray
- Eyeshadow Primer Potion
- Vice Lipstick
- Stay Naked Foundation
Brand Philosophy
Urban Decay was founded on the principle that beauty should be fun, expressive, and always cruelty-free. The brand champions color and self-expression.
Urban Decay Dupes on vioda.makeup
Affordable alternatives for Urban Decay bestsellers — tested and compared side by side.