Urban Decay
Premium“Beauty with an edge.”
By Viktoria @vioda.makeup · Published · Updated
Urban Decay is a premium makeup brand from the United States, founded in 1996 by Sandy Lerner & Wende Zomnir. It's best known for its Naked palette, All Nighter Setting Spray and Eyeshadow Primer Potion. I've found affordable dupes for 2 of its products, saving up to $41.
2 products with tested affordable alternatives, side by side.
Urban Decay launched in 1996 with a mission to add color and edge to a beauty market dominated by pinks and nudes. The brand made its name with bold, unconventional shades and a rebellious attitude. The Naked palette, launched in 2010, became the most influential eyeshadow palette of its era, single-handedly making warm neutrals the default in every makeup bag.
Beyond the Naked franchise, Urban Decay is known for the All Nighter Setting Spray (a bestseller in the setting spray category), Eyeshadow Primer Potion, and a range of vibrant, long-wearing products designed for expressive, creative makeup.
Popular Products
What Urban Decay is bought for. The ones we've found dupes for link through to the comparison.
- Naked Palette$56 · 2 dupes tested · from $14
- All Nighter Setting Spray$36 · 2 dupes tested · from $6
- Eyeshadow Primer Potion
- Vice Lipstick
- Stay Naked Foundation
Known For
Brand Philosophy
Urban Decay was founded on the principle that beauty should be fun, expressive, and always cruelty-free. The brand champions color and self-expression.
Urban Decay Dupes on vioda.makeup
Affordable alternatives for Urban Decay bestsellers — tested and compared side by side.
FAQ
Urban Decay Official Channels
Where to buy, and how to reach Urban Decay customer service directly.
- Website
- www.urbandecay.com
- Customer service
- [email protected]
- Phone
- +1-800-784-8722
- Contact form
- Open form
- Headquarters
- El Segundo, CA, United States
- Sold at
- UltaSephora USNordstromBrand.comBootsDouglas