Urban Decay
Premium“Beauty with an edge.”
Urban Decay launched in 1996 with a mission to add color and edge to a beauty market dominated by pinks and nudes. The brand made its name with bold, unconventional shades and a rebellious attitude. The Naked palette, launched in 2010, became the most influential eyeshadow palette of its era, single-handedly making warm neutrals the default in every makeup bag.
Beyond the Naked franchise, Urban Decay is known for the All Nighter Setting Spray (a bestseller in the setting spray category), Eyeshadow Primer Potion, and a range of vibrant, long-wearing products designed for expressive, creative makeup.
Known For
Flagship Products
- Naked Palette
- All Nighter Setting Spray
- Eyeshadow Primer Potion
- Vice Lipstick
- Stay Naked Foundation
Brand Philosophy
Urban Decay was founded on the principle that beauty should be fun, expressive, and always cruelty-free. The brand champions color and self-expression.
Urban Decay Dupes on vioda.makeup
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FAQ
For Brands & Creators
VerifiedPublic collaboration and press contact channels for Urban Decay. Researched from official brand sources — always confirm before sending.
- Website
- www.urbandecay.com
- General inquiries
- [email protected]
- Press & PR
- [email protected]
- Phone
- +1-800-784-8722
- Contact form
- Open form
- Creator portal
- Apply / sign up
- HQ address
- El Segundo, CA 90245 USA
- Sold at
- UltaSephora USNordstromBrand.comBootsDouglas
Urban Decay is owned by L'Oreal. [email protected] surfaced in Google snippets of urbandecay.com customer service pages. Phone 1-800-784-8722 (7AM-5PM PT M-F). HQ 833 W 16th St, Newport Beach, CA 92663. PR handled in-house by parent L'Oreal Luxe. UK press contact: [email protected]. Global L'Oreal media director: Stephanie Carson-Parker (+33 1 47 56 76 71). Affiliate via Direct. Long-tenured (since 2001) Director of PR at Urban Decay (L'Oreal Luxe). US-focused. UK side led by Tom Doran (L'Oreal Luxe Head of Communications, Urban Decay & IT Cosmetics). L'Oreal USA West Coast HQ (consolidated from Newport Beach).