Medicube
Mid-Range“Dermatological K-beauty, made for the masses.”
By Viktoria @vioda.makeup · Published · Updated
Medicube is a mid range makeup brand from South Korea, founded in 2016 by Kim Byung-hoon (APR Corp). It's best known for its Glass Skin Foundation, Air Cushion Foundation with SPF and Dermatological formulations.
Medicube is a Korean beauty brand founded in 2016 with a dermatological positioning — formulas built around clinical-grade actives, glass-skin finishes, and a tech-driven product development pipeline that also includes at-home skincare devices. The brand's TikTok presence has been one of the largest in K-beauty over the past two years, driving viral sell-throughs on products like the Zero Pore Pads and the brand's cushion foundations.
Medicube confirmed a Target launch for April 2026 and was an Amazon #1 best seller during 2025 Prime Day, with over 1,400 Ulta stores also carrying the brand. While skincare is the dominant category, the makeup side — particularly cushion foundations with SPF and glass-skin complexion products — has grown fast enough to put Medicube alongside Tirtir and Tatcha as a leading skincare-makeup hybrid brand.
Popular Products
What Medicube is bought for. The ones we've found dupes for link through to the comparison.
- Glass Skin Foundation
- Air Cushion Foundation with SPF
- Zero Pore Pads
- PDRN Pink Cushion
Known For
Brand Philosophy
K-beauty built on dermatology-led formulation and accessible technology — skincare-makeup hybrids that prioritize long-term skin health over heavy coverage.
FAQ
Medicube Official Channels
Where to buy, and how to reach Medicube customer service directly.
- Website
- medicube.us/
- Customer service
- [email protected]
- Contact form
- Open form
- Headquarters
- Seoul, South Korea
- Sold at
- Brand.comOlive YoungAmazon USStylevanaYesStyle