Medicube
Mid-Range“Dermatological K-beauty, made for the masses.”
Medicube is a Korean beauty brand founded in 2016 with a dermatological positioning — formulas built around clinical-grade actives, glass-skin finishes, and a tech-driven product development pipeline that also includes at-home skincare devices. The brand's TikTok presence has been one of the largest in K-beauty over the past two years, driving viral sell-throughs on products like the Zero Pore Pads and the brand's cushion foundations.
Medicube confirmed a Target launch for April 2026 and was an Amazon #1 best seller during 2025 Prime Day, with over 1,400 Ulta stores also carrying the brand. While skincare is the dominant category, the makeup side — particularly cushion foundations with SPF and glass-skin complexion products — has grown fast enough to put Medicube alongside Tirtir and Tatcha as a leading skincare-makeup hybrid brand.
Known For
Flagship Products
- Glass Skin Foundation
- Air Cushion Foundation with SPF
- Zero Pore Pads
- PDRN Pink Cushion
Brand Philosophy
K-beauty built on dermatology-led formulation and accessible technology — skincare-makeup hybrids that prioritize long-term skin health over heavy coverage.