UNLEASHIA
Mid-Range“Unleash your utopia.”
By Viktoria @vioda.makeup · Published · Updated
UNLEASHIA is a mid range makeup brand from South Korea, founded in 2019 by Eunyoung Choi (CEO, Rare Atelier Co.). It's best known for its Glitterpedia Eye Palette, Get Loose Glitter Gel and Glazy Dazey Lipstick.
UNLEASHIA is a Seoul-based vegan makeup brand operated by Rare Atelier Co., Ltd. and led by CEO Eunyoung Choi, built around glitter — its name fuses 'unleash' and 'utopia,' and the entire range is engineered around shimmer, sparkle, and high-impact eye looks rendered in clean, PETA-registered formulas. The brand became one of the most-saved K-beauty makeup names on Pinterest and TikTok for its Glitterpedia Eye Palette, which catalogues every variant of sparkle the brand can deliver.
Launched at Ulta Beauty in July 2025 as part of the K-Beauty World pop-up curation in Los Angeles, UNLEASHIA expanded beyond eye glitter into face and body glitter gels, dewy complexion sticks, and full eyeshadow palettes. The brand's signature is a refined, jewel-like sparkle without chunky fallout — the kind of K-makeup approach that lets glitter feel grown-up.
Popular Products
What UNLEASHIA is bought for. The ones we've found dupes for link through to the comparison.
- Glitterpedia Eye Palette
- Get Loose Glitter Gel
- Pretty Easy Glitter Stick
- Don't Touch Glitter Top Coat
Known For
Brand Philosophy
Glitter and shimmer reimagined as everyday K-beauty — vegan, PETA-registered, and finely milled to lay flat without fallout.
FAQ
UNLEASHIA Official Channels
Where to buy, and how to reach UNLEASHIA customer service directly.
- Website
- unleashiacosmetics.com
- Customer service
- [email protected]
- Headquarters
- Gangnam-gu, Seoul, South Korea
- Sold at
- Olive YoungStylevanaYesStyleAmazon USBrand.com