UNLEASHIA
Mid-Range“Unleash your utopia.”
UNLEASHIA is a Seoul-based vegan makeup brand operated by Rare Atelier Co., Ltd. and led by CEO Eunyoung Choi, built around glitter — its name fuses 'unleash' and 'utopia,' and the entire range is engineered around shimmer, sparkle, and high-impact eye looks rendered in clean, PETA-registered formulas. The brand became one of the most-saved K-beauty makeup names on Pinterest and TikTok for its Glitterpedia Eye Palette, which catalogues every variant of sparkle the brand can deliver.
Launched at Ulta Beauty in July 2025 as part of the K-Beauty World pop-up curation in Los Angeles, UNLEASHIA expanded beyond eye glitter into face and body glitter gels, dewy complexion sticks, and full eyeshadow palettes. The brand's signature is a refined, jewel-like sparkle without chunky fallout — the kind of K-makeup approach that lets glitter feel grown-up.
Known For
Flagship Products
- Glitterpedia Eye Palette
- Get Loose Glitter Gel
- Pretty Easy Glitter Stick
- Don't Touch Glitter Top Coat
Brand Philosophy
Glitter and shimmer reimagined as everyday K-beauty — vegan, PETA-registered, and finely milled to lay flat without fallout.
FAQ
For Brands & Creators
VerifiedPublic collaboration and press contact channels for UNLEASHIA. Researched from official brand sources — always confirm before sending.
- Website
- unleashiacosmetics.com
- General inquiries
- [email protected]
- Creator & UGC collabs
- [email protected]
- HQ address
- Gangnam-gu, Seoul 06211, South Korea
- Sold at
- Olive YoungStylevanaYesStyleAmazon USBrand.com
Official brand domain is unleashiacosmetics.com (unleashia.com is a parked/for-sale domain). Sales email confirmed on official site footer. Operated by Meflag Corp. (South Korea). Main business email [email protected] handles wholesale/partnership/PR. US press routed via K-Beauty World / Landing International. Personal info manager: [email protected] No direct Unleashia affiliate program found. Brand reachable via K-beauty retailers' affiliate programs (Peaches & Crème, Hello Seoul) rather than direct. OMITTED - No public English-language senior PR/marketing contact identifiable. CEO listed as Huisoo Ahn (Meflag Corp) but no LinkedIn presence verified. Personal Information Manager: Soo Jin Jang ([email protected]) per privacy policy - could be admin-only contact. Recommend reaching out via brand info channels. Eunyoung Choi confirmed as CEO via brand About page footer (Rare Atelier Co, Ltd, Seoul). No individual linkedin.com/in profile found for the Unleashia CEO (search returns unrelated namesakes incl. Science SARU animator). Best tactical contact email: [email protected] (used for press/wholesale). For global trade: Runthiya Jiraphatthananont, formerly Global Manager Sales/Marketing at UNLEASHIA, now at AsianBeautyWholesale (https://th.linkedin.com/in/minrunthiya). Korean indie brand. K-beauty brand