Prados Beauty
Mid-Range“Color and culture, Indigenous-owned.”
By Viktoria @vioda.makeup · Published · Updated
Prados Beauty is a mid range makeup brand from the United States, founded in 2018 by Cece Meadows. It's best known for its Indigenous-owned color cosmetics, Highly pigmented eyeshadow palettes and Culture-inspired collections (Matriarch, Sagrado).
Prados Beauty was founded in 2018 by Cece Meadows — who is Xicana, Yaqui and Comanche — after a cancer scare pushed her to make makeup for people who had lost their hair to treatment and to widen Indigenous representation in beauty. The brand's highly pigmented palettes and liquid lipsticks are named for Indigenous concepts (Matriarch, Sagrado, Grand Entry), and roughly half of profits fund Meadows' Prados Promise foundation, making purpose central rather than decorative.
Billed as the first Xicana- and Indigenous-owned beauty brand to land in a mega-retailer, Prados expanded nationally into 609 JCPenney locations plus Amazon, drawing coverage from Marie Claire, HuffPost and ICT. Its pigment-forward eyeshadow palettes get compared to indie payoff leaders like Juvia's Place, and it sits alongside Cheekbone Beauty in the growing wave of Indigenous-founded color cosmetics.
Popular Products
What Prados Beauty is bought for. The ones we've found dupes for link through to the comparison.
- Matriarch Eyeshadow Palette
- Sagrado Collection
- Grand Entry Palette
- Liquid Lipsticks
Known For
Brand Philosophy
Beauty rooted in Indigenous culture and community — pigment-rich, purpose-led makeup that funds Indigenous causes and broadens representation.
FAQ
Prados Beauty Official Channels
Where to buy, and how to reach Prados Beauty customer service directly.