Prados Beauty
Mid-Range“Color and culture, Indigenous-owned.”
Prados Beauty was founded in 2018 by Cece Meadows — who is Xicana, Yaqui and Comanche — after a cancer scare pushed her to make makeup for people who had lost their hair to treatment and to widen Indigenous representation in beauty. The brand's highly pigmented palettes and liquid lipsticks are named for Indigenous concepts (Matriarch, Sagrado, Grand Entry), and roughly half of profits fund Meadows' Prados Promise foundation, making purpose central rather than decorative.
Billed as the first Xicana- and Indigenous-owned beauty brand to land in a mega-retailer, Prados expanded nationally into 609 JCPenney locations plus Amazon, drawing coverage from Marie Claire, HuffPost and ICT. Its pigment-forward eyeshadow palettes get compared to indie payoff leaders like Juvia's Place, and it sits alongside Cheekbone Beauty in the growing wave of Indigenous-founded color cosmetics.
Known For
Flagship Products
- Matriarch Eyeshadow Palette
- Sagrado Collection
- Grand Entry Palette
- Liquid Lipsticks
Brand Philosophy
Beauty rooted in Indigenous culture and community — pigment-rich, purpose-led makeup that funds Indigenous causes and broadens representation.
FAQ
For Brands & Creators
UnverifiedPublic collaboration and press contact channels for Prados Beauty. Researched from official brand sources — always confirm before sending.