AZTK
Budget“Featherlight jello blush and jelly gloss out of China.”
By Viktoria @vioda.makeup · Published · Updated
AZTK is a budget makeup brand from China, founded in 2021. It's best known for its Jello Color Liquid Blush (viral), Liquid-to-powder waterproof formulas and MeltyKiss Jelly Gloss Lipstick.
AZTK is a Chinese color-cosmetics brand founded around 2021 that built its name on trend-forward, high-value formulas designed for the RedNote and TikTok era. Its breakout product is the Jello Color Liquid Blush — a watery, liquid-to-powder formula that dries down waterproof and transfer-proof and comes with its own sponge applicator — which went viral on Xiaohongshu and TikTok during the 2025 liquid-blush boom.
Positioned at the budget end of C-beauty, AZTK reaches global shoppers through YesStyle, Stylevana, and Asian-beauty wholesalers rather than Western prestige retail. Its jello blush is frequently framed as an affordable alternative to the Rare Beauty Soft Pinch Liquid Blush, sitting alongside Joocyee and INTO YOU in the liquid- and cream-blush conversation.
Popular Products
What AZTK is bought for. The ones we've found dupes for link through to the comparison.
- Jello Color Liquid Blush
- MeltyKiss Jelly Gloss Lipstick
- Liquid-to-powder cheek tints
Known For
Brand Philosophy
High cost-effectiveness with trend-led formulas — playful, lightweight textures that keep up with what's viral.
FAQ
AZTK Official Channels
Where to buy, and how to reach AZTK customer service directly.