AZTK
Budget“Featherlight jello blush and jelly gloss out of China.”
AZTK is a Chinese color-cosmetics brand founded around 2021 that built its name on trend-forward, high-value formulas designed for the RedNote and TikTok era. Its breakout product is the Jello Color Liquid Blush — a watery, liquid-to-powder formula that dries down waterproof and transfer-proof and comes with its own sponge applicator — which went viral on Xiaohongshu and TikTok during the 2025 liquid-blush boom.
Positioned at the budget end of C-beauty, AZTK reaches global shoppers through YesStyle, Stylevana, and Asian-beauty wholesalers rather than Western prestige retail. Its jello blush is frequently framed as an affordable alternative to the Rare Beauty Soft Pinch Liquid Blush, sitting alongside Joocyee and INTO YOU in the liquid- and cream-blush conversation.
Known For
Flagship Products
- Jello Color Liquid Blush
- MeltyKiss Jelly Gloss Lipstick
- Liquid-to-powder cheek tints
Brand Philosophy
High cost-effectiveness with trend-led formulas — playful, lightweight textures that keep up with what's viral.
FAQ
For Brands & Creators
UnverifiedPublic collaboration and press contact channels for AZTK. Researched from official brand sources — always confirm before sending.