CoverGirl
Budget“Easy, breezy, beautiful drugstore makeup.”
CoverGirl launched in 1961 as Noxzema's makeup brand, built around the radical premise of putting actresses and models on the cover of beauty advertising — an industry first that gave the line its name. The brand cycled through several owners (Procter & Gamble for decades, then Coty since 2016) and helped define American mainstream drugstore makeup through ad campaigns starring Cybill Shepherd, Tyra Banks, Queen Latifah, Drew Barrymore, and Ellen DeGeneres.
The Lash Blast mascaras and Outlast lipstick line are the franchise heroes, alongside the Clean Fresh range and the more recent TruBlend complexion line. CoverGirl was the first major US drugstore brand to feature a CoverBoy (James Charles, 2016) and remains a touchstone for accessible, mass-market American makeup at sub-$15 pricing across Walmart, Target, drugstores, and Amazon.
Known For
Flagship Products
- Lash Blast Volume Mascara
- Outlast All-Day Lipcolor
- Clean Fresh Skin Milk Foundation
- TruBlend Skin Enhancer
Brand Philosophy
Easy, breezy, beautiful — mass-market American drugstore makeup at accessible price points, now part of the Coty portfolio.
FAQ
For Brands & Creators
VerifiedPublic collaboration and press contact channels for CoverGirl. Researched from official brand sources — always confirm before sending.
- Website
- www.covergirl.com
- Press & PR
- [email protected]
- Phone
- +1-800-426-8374
- Contact form
- Open form
- HQ address
- New York, NY 10118 USA
- Sold at
- TargetWalmartCVSWalgreensAmazon USBrand.com
Brand is owned by Coty Inc. Customer inquiries are routed via the Coty Consumer Affairs portal; no public general/press/collab email is listed on covergirl.com. Phone 800-426-8374 is reported from search-result summaries; verified contact channel is the Coty consumer affairs form. Coty's official FAQ instructs all media inquiries (including CoverGirl, Rimmel, Max Factor) to go to [email protected]. Coty handles CoverGirl PR centrally. CoverGirl-specific creator program ('#BeACoverGirl') uses an on-platform application, not an email — no dedicated [email protected] surfaced. No public affiliate program found across major networks (Awin, Pepperjam, Conversant, Rakuten) Parent Coty. No CoverGirl-specific in-house comms lead surfaced on LinkedIn; Werther is Coty's named global comms contact on official press releases. General alias [email protected]. Note: previously captured pressEmail were CloudFlare-obfuscated "[email protected]" placeholders rather than real addresses; stripped pending re-research. Plain text on parent Coty's FAQ and contact-us pages, not CloudFlare-protected. The current Coty FAQ explicitly consolidates 'Advertising / Blogger / Influencer / Media Request' into ONE email: [email protected]. (The previously cited [email protected] no longer appears on Coty's site as of 2026-05-21.) Coty's covergirl-specific consumeraffairs portal is a customer-service form with no press email; brand-side covergirl.com is 403-blocked to scrapers. Coty Inc. is CoverGirl parent; [email protected] is official Coty corporate media inquiries email, listed directly on coty.com/contact-us. Owned by Coty Inc.; Empire State Building HQ. Mass drugstore brand