CoverGirl
Budget“Easy, breezy, beautiful drugstore makeup.”
By Viktoria @vioda.makeup · Published · Updated
CoverGirl is a budget makeup brand from the United States, founded in 1961 by Noxzema Chemical Company. It's best known for its Lash Blast Mascara, Outlast All-Day Lipcolor and Clean Fresh Skincare Foundation.
CoverGirl launched in 1961 as Noxzema's makeup brand, built around the radical premise of putting actresses and models on the cover of beauty advertising — an industry first that gave the line its name. The brand cycled through several owners (Procter & Gamble for decades, then Coty since 2016) and helped define American mainstream drugstore makeup through ad campaigns starring Cybill Shepherd, Tyra Banks, Queen Latifah, Drew Barrymore, and Ellen DeGeneres.
The Lash Blast mascaras and Outlast lipstick line are the franchise heroes, alongside the Clean Fresh range and the more recent TruBlend complexion line. CoverGirl was the first major US drugstore brand to feature a CoverBoy (James Charles, 2016) and remains a touchstone for accessible, mass-market American makeup at sub-$15 pricing across Walmart, Target, drugstores, and Amazon.
Popular Products
What CoverGirl is bought for. The ones we've found dupes for link through to the comparison.
- Lash Blast Volume Mascara
- Outlast All-Day Lipcolor
- Clean Fresh Skin Milk Foundation
- TruBlend Skin Enhancer
Known For
Brand Philosophy
Easy, breezy, beautiful — mass-market American drugstore makeup at accessible price points, now part of the Coty portfolio.
FAQ
CoverGirl Official Channels
Where to buy, and how to reach CoverGirl customer service directly.
- Website
- www.covergirl.com
- Phone
- +1-800-426-8374
- Contact form
- Open form
- Headquarters
- New York, NY, United States
- Sold at
- TargetWalmartCVSWalgreensAmazon USBrand.com