Mao Geping
Luxury“Chinese artistry, luxury performance.”
Mao Geping (often stylized MAOGEPING) is a Chinese luxury cosmetics brand founded in 2000 by celebrity makeup artist Mao Geping in Hangzhou, anchored on a proprietary "Light and Shadow" technique designed to enhance Asian facial structure instead of importing Western contouring conventions. Mao himself rose to fame in the 1990s as the makeup artist who transformed actress Liu Xiaoqing across multiple ages on a hit TV drama, and that artist-led credibility became the bedrock of the brand's pro-grade positioning.
The brand made history in December 2024 by becoming the first Chinese beauty company listed on the Hong Kong Stock Exchange, with shares jumping 87% on debut and turning Mao Geping into a beauty billionaire. Revenue grew over 40% in the first half of 2024, building on a 35% average annual surge from 2021–2023. The flagship Light & Shadow Sculpting Powder, Luxe Cushion Foundation, and Bird of Paradise palettes anchor a range priced closer to global prestige labels (Charlotte Tilbury, Tom Ford) than to mainland-affordable C-beauty — making it the most credible Chinese answer to luxury color cosmetics on the world market.
Known For
Flagship Products
- Light & Shadow Sculpting Powder
- Luxe Cushion Foundation
- Bird of Paradise Eyeshadow Palette
- Brilliant Brown Mascara
- Hi-Brilliance Plumping Lip Gloss
Brand Philosophy
Elevate traditional Chinese aesthetics through modern artistic vision — pro-artist formulas, premium materials, and sculpting techniques built for Asian facial structure rather than Western contouring rules.