Maybelline

Budget

Maybe she's born with it. Maybe it's Maybelline.

United States·Founded 1915·by Tom Lyle Williams

Maybelline is a budget beauty brand from United States, founded in 1915 by Tom Lyle Williams. The brand is known for Sky High Mascara, Fit Me Foundation, Super Stay franchise.

Maybelline has earned a dedicated following for its approach to beauty. The brand offers accessible options that compete with premium and luxury alternatives.

Known For

Sky High MascaraFit Me FoundationSuper Stay franchiseDrugstore icon

Flagship Products

  • Sky High Mascara
  • Fit Me Foundation
  • Super Stay franchise
  • Drugstore icon

Maybelline Dupes on vioda.makeup

Affordable alternatives for Maybelline bestsellers — tested and compared side by side.

FAQ

For Brands & Creators

Verified

Public collaboration and press contact channels for Maybelline. Researched from official brand sources — always confirm before sending.

AS
Press contact
Anna Spitzer
Director, Global Communications
Contact form
Open form
Creator portal
Apply / sign up
HQ address
New York, NY 10001 USA
Sold at
WalmartTargetCVSWalgreensBootsUltaAmazon USShoppers Drug MartWalmart CASuperdrugPricelineBrand.com

Maybelline US uses contact form. Hours: Mon-Fri 10AM-5PM ET. Owned by L'Oreal. From Maybelline 'Conscious Together' release. Secondary press contact in same release: [email protected]. PR handled via L'Oreal USA Corporate Communications. Affiliate via Direct. L'Oréal-employed global comms director for Maybelline. Alternative US-specific: Francia Cooper (Sr. Global Brand Communications Manager) at https://www.linkedin.com/in/franciacooper/ with email [email protected] (per prior PRNewswire research). L'Oreal Consumer Products brand. Mass-market global distribution

Similar Brands