Maybelline

Budget

Maybe she's born with it. Maybe it's Maybelline.

United States·Founded 1915·by Tom Lyle Williams

Maybelline is a budget beauty brand from United States, founded in 1915 by Tom Lyle Williams. The brand is known for Sky High Mascara, Fit Me Foundation, Super Stay franchise.

Maybelline has earned a dedicated following for its approach to beauty. The brand offers accessible options that compete with premium and luxury alternatives.

Known For

Sky High MascaraFit Me FoundationSuper Stay franchiseDrugstore icon

Flagship Products

  • Sky High Mascara
  • Fit Me Foundation
  • Super Stay franchise
  • Drugstore icon

Maybelline Dupes on vioda.makeup

Affordable alternatives for Maybelline bestsellers — tested and compared side by side.

FAQ