Karla Cosmetics

Mid-Range

UK indie label obsessed with multichrome and duochrome color.

United Kingdom·Founded 2013·by Karla Powell

Karla Cosmetics is a UK-based indie makeup brand founded in 2013 by international award-winning makeup artist Karla Powell. The brand earned a cult following in the indie eyeshadow community for its intensely shifting multichrome and duochrome pigments — loose and pressed shadows that flip through multiple colors depending on the light — sold through specialist retailers like Camera Ready Cosmetics and Alcone alongside its own store.

Powell's background as a working makeup artist and educator shaped a range built around artistry rather than trends, anchored by the Opal Multichrome loose eyeshadows and Shadow Potion paints. Karla Cosmetics remains a reference point for color-shifting makeup, frequently compared against drugstore and indie multichrome alternatives by enthusiasts hunting the most dramatic shift for the price.

Known For

Opal Multichrome loose eyeshadowsDuochrome and multichrome color-shift pigmentsShadow Potion liquid eyeshadow paintsArtist-founded indie eyeshadow specialistCult following in the indie makeup community

Flagship Products

  • Opal Multichrome Loose Eyeshadow
  • Shadow Potion
  • Eye Base
  • Pressed Multichrome Eyeshadow

Brand Philosophy

Color-shifting artistry for everyone — make professional-grade multichrome pigments accessible to indie makeup lovers.

FAQ

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