Colorkey
Budget“C-beauty lip glaze powerhouse with cult IP collabs.”
Colorkey (珂拉琪) launched in 2018 under Meishang (Guangzhou) Cosmetics, founded by beauty veteran Cici Li (Li Qinya), and quickly became one of the fastest-rising C-beauty makeup names built almost entirely on lip color. Its Airy Lip Glaze and Air Lip Glaze lines — long-wearing, high-pigment liquid lips — have each sold into the millions of units on Taobao, making the brand a defining player in the lip-mud and lip-glaze category that dominated Chinese makeup in the early 2020s.
Colorkey leans hard into playful IP collaborations with Doraemon, Hello Kitty, and Pokémon, and rounds out its range with 10-color eyeshadow palettes and velvet lip lacquers. Sold globally through TikTok Shop, YesStyle, and Amazon, it sits in the same affordable long-wear-lip conversation as INTO YOU, Joocyee, and Judydoll, and is often recommended as a budget alternative to pricier liquid lipsticks and tints.
Known For
Flagship Products
- Airy Lip Glaze
- Air Lip Glaze
- Airy Velvet Lip Lacquer
- Little Black Mirror Lip Lacquer
- 10-Color Eyeshadow Palette
Brand Philosophy
Make high-performance, high-pigment color accessible — long-wearing lip formulas with sensory-adjustment technology at mass pricing.
FAQ
For Brands & Creators
UnverifiedPublic collaboration and press contact channels for Colorkey. Researched from official brand sources — always confirm before sending.
- Social