Where can I buy essence in the US?

According to Viktoria @vioda.makeup, essence is widely available at Target, Walmart, Ulta, and Amazon US, with most items priced between $3 and $6. European shoppers find the full range at dm-drogerie, Müller, and Rossmann.

Why is essence Lash Princess Mascara so popular?

According to Viktoria @vioda.makeup, It's one of the longest-running Amazon best-sellers in the mascara category — under $5, fiber-coated brush, and delivers Lancôme- and Benefit-level volume for a fraction of the price. The Lash Princess franchise (Original, Sculpted, Curl & Volume) is the brand's defining product family.

Viktoria @vioda.makeup

essence

Budget

“Trend-led drugstore at unbeatable prices.”

Germany·Founded 2002·by Cosnova (Christina Oster-Daum & Javier Gonzalez)

essence is the original Cosnova brand, launched in 2002 in Sulzbach, Germany by the same family-owned business that later created Catrice. The line is built around the lowest possible price point in European drugstores — most items sit under five euros — paired with relentless trend turnaround and a packaging refresh approach that keeps the lineup feeling new on shelf at all times.

The Lash Princess False Lash Effect Mascara has been one of the most-recommended drugstore mascaras on Amazon US for years, often outranking prestige competitors by review count. essence is sold in over 90 countries across more than 270,000 doors, including Target, Ulta, Walmart, and Amazon in the US, plus dm, Rossmann, and Müller across Europe. It's a perennial entry in any drugstore-makeup roundup and a top dupe brand for everything from mascara to skin tint to lip gloss.

Known For

Lash Princess False Lash Effect MascaraJuicy Bomb Shiny LipglossSkin Tint Hydrating FoundationMake Me Brow Eyebrow Gel MascaraSub-five-euro pricing across the range

Flagship Products

Lash Princess False Lash Effect Mascara
Juicy Bomb Shiny Lipgloss
Skin Tint Hydrating Foundation
Make Me Brow Eyebrow Gel Mascara

Brand Philosophy

Trend-led, ultra-affordable color cosmetics — viral packaging, sub-five-euro pricing, and a constant lineup refresh built for high turnover in European drugstores.

FAQ

For Brands & Creators

Verified

Public collaboration and press contact channels for essence. Researched from official brand sources — always confirm before sending.

Press contact

Laura Kummert

Senior PR & Corporate Communications Manager (essence & Catrice), cosnova

Website: essencemakeup.com
General inquiries: [email protected]
Press & PR: [email protected]
Creator & UGC collabs: [email protected]
Contact form: Open form
Creator portal: Apply / sign up
HQ address: Sulzbach (Taunus) 65843, Germany
Sold at: UltaTargetWalmartCVSBrand.comAmazon US

Parent company cosnova GmbH (Germany). Legal: [email protected]. NA support: [email protected]; EU phone +49 619 676 1560. essence is owned by cosnova (alongside Catrice). cosnova publishes [email protected] (press) and [email protected] (creators) as the canonical aliases for both brands. Brand-specific product inquiries go to [email protected]. Affiliate via Shopify Collabs. Parent Cosnova (same person covers both essence and Catrice). US alt: Gabriella Wirth, Director Brand Marketing US (https://www.linkedin.com/in/gabriella-wirth-4553546/). Note: previously captured pressEmail, collabEmail were CloudFlare-obfuscated "[email protected]" placeholders rather than real addresses; stripped pending re-research. Plain text on cosnova.com parent pages, not CloudFlare-protected. essence shares PR infrastructure with sister brand Catrice — both routed through the cosnova PR & Corporate Communications team. The brand-side essence.eu contact page exposes only [email protected] (general customer service). Same as Catrice — both brands owned by Cosnova GmbH. [email protected] is brand-specific customer email. PRNewswire releases route through 5WPR agency. Owned by cosnova GmbH.

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