By Terry
Luxury“Skincare-first luxury makeup, founded by the woman who invented YSL Touche Éclat.”
By Terry was founded in 1998 by Terry de Gunzburg, the legendary YSL Beauté creative director who invented Touche Éclat — the highlighter pen launched in 1992 that became one of the best-selling beauty products in history. After two decades at Yves Saint Laurent, Terry opened her first By Terry boutique on rue du Faubourg Saint-Honoré in Paris, originally as a haute-couture-style custom makeup atelier where clients could have lipsticks and foundations mixed bespoke for them. The ready-to-wear range — Baume de Rose, Touche Veloutée concealer, Crème de Rose lip balm, and the Terrybly mascara — launched in the years following and built the brand into an international cult favorite.
Today By Terry is run by CEO Chris Filer with Sophie Guetta as General Director, and operates from Paris under the JIL company. The brand sits in the premium-to-luxury tier alongside Hourglass and Westman Atelier, with a distinct positioning around skincare-first makeup — the Hyaluronic Hydra-Powder, Lip-Expert Shine, Brightening CC Cream, and Baume de Rose lip balm are the products MUAs and editors consistently pull from kit. The packaging is glossy, the formulas are weighted toward complexion-perfecting rather than transformation, and the customer skews older and more discerning than the typical TikTok-led prestige line.
Known For
Flagship Products
- Baume de Rose Lip Care
- Hyaluronic Hydra-Powder
- Brightening CC Cream
- Lip-Expert Shine Liquid Lipstick
- Touche Veloutée Concealer
Brand Philosophy
Skincare-first haute couture makeup — every formula engineered to perfect rather than mask.
FAQ
For Brands & Creators
VerifiedPublic collaboration and press contact channels for By Terry. Researched from official brand sources — always confirm before sending.
- Website
- www.byterry.com
- General inquiries
- [email protected]
- Contact form
- Open form
- HQ address
- 24 rue Erlanger, 75016 Paris, France
- Sold at
- Brand.comSephora USSephora EUSpace NKCult BeautySelfridgesHarvey NicholsMeccaLookfantasticNordstrom
Legal entity: JIL « By Terry » (Société par actions simplifiée), Paris RCS 410 318 968. Registered headquarters: 24 rue Erlanger, 75016 Paris, France (corporate). Original flagship boutique remains at 36 Galerie Véro-Dodat, 75001 Paris. CEO: Chris Filer (per Crunchbase + LinkedIn). General Director / day-to-day lead: Sophie Benizri Guetta (Paris-based, ESSEC alum, confirmed via LinkedIn). Customer service email [email protected] from official privacy policy. No public press@ or collab@ email exposed on official site — outreach goes via LinkedIn or PR agency. Founder Terry de Gunzburg remains involved as creative force; she invented YSL Touche Éclat in 1992. By Terry has been independent / privately held; no major acquisition publicly reported. Founder's official Instagram bio confirms @byterryofficial.