Kaleidos Makeup
Mid-Range“Kaleidoscope color for free creative expression.”
Kaleidos Makeup launched in 2019, co-founded by beauty blogger Zoey Pu alongside her partner Tony Chen and his longtime friend Mark Henry. Pu came out of cosmetics marketing at a multinational and turned the side-project of obsessively buying and reviewing eyeshadow palettes into a brand built on highly pigmented, blendable color and futuristic, art-driven packaging that quickly built a following among indie palette collectors.
The Kaleidos approach is direct: the name comes from kaleidoscope, and the brand positions makeup as a tool for free creative expression rather than fixing perceived flaws or chasing a single beauty standard. Hero products include the Untamed Glow Glossy Lip Glaze, the Chameleon Eyeliner Pen, and the 4-Color Eyeshadow Palette range, with the brand sitting in indie mid-range pricing and shipping internationally direct from its own site alongside selected stockists like LookHealthyStore and YesStyle.
Known For
Flagship Products
- 4-Color Eyeshadow Palette
- Chameleon Eyeliner Pen
- Untamed Glow Glossy Lip Glaze
- Footprint Highlighter
Brand Philosophy
Makeup as a kaleidoscope — a tool for free creative expression and individuality, not for conforming to a single beauty standard.
FAQ
For Brands & Creators
VerifiedPublic collaboration and press contact channels for Kaleidos Makeup. Researched from official brand sources — always confirm before sending.
- Website
- kaleidos.com
- General inquiries
- [email protected]
- Creator & UGC collabs
- [email protected]
- Contact form
- Open form
- HQ address
- Burbank, CA 91504 USA
- Sold at
- Brand.comAmazon USYesStyle
Kaleidos Makeup is a Shanghai-based brand (485 Fenglin Road, Xuhui District, Shanghai, China 200032 - not Beijing as originally noted). Email [email protected] appears in Google snippets across multiple kaleidos.com pages (Contact Us, Help Center, Returns). 100% vegan and cruelty-free. No public press/collab email found after search of brand site and CN/US press; only [email protected] (general) and the contact form. Shanghai HQ at 485 Fenglin Road, Xuhui District. Brand has 27+ sponsored influencers and an Influencer Marketing Associate role, but no public affiliate signup page. Likely managed directly by their Austin TX team. Founder since July 2017. Beauty blogger background, ex-Moet Hennessy. Co-founded with Tony Chen and Mark Henry. Shanghai-based, US/Chinese cross-border brand. Only [email protected] published on brand's official contact and help-center pages. No separate press/collab email found across brand domain, LinkedIn, or trade press. Korean-American indie brand. C-beauty indie brand, primarily DTC