Kaleidos Makeup
Mid-Range“Kaleidoscope color for free creative expression.”
By Viktoria @vioda.makeup · Published · Updated
Kaleidos Makeup is a mid range makeup brand from China, founded in 2019 by Zoey Pu, Tony Chen, Mark Henry. It's best known for its 4-Color Eyeshadow Palettes, Chameleon Eyeliner Pen and Untamed Glow Glossy Lip Glaze.
Kaleidos Makeup launched in 2019, co-founded by beauty blogger Zoey Pu alongside her partner Tony Chen and his longtime friend Mark Henry. Pu came out of cosmetics marketing at a multinational and turned the side-project of obsessively buying and reviewing eyeshadow palettes into a brand built on highly pigmented, blendable color and futuristic, art-driven packaging that quickly built a following among indie palette collectors.
The Kaleidos approach is direct: the name comes from kaleidoscope, and the brand positions makeup as a tool for free creative expression rather than fixing perceived flaws or chasing a single beauty standard. Hero products include the Untamed Glow Glossy Lip Glaze, the Chameleon Eyeliner Pen, and the 4-Color Eyeshadow Palette range, with the brand sitting in indie mid-range pricing and shipping internationally direct from its own site alongside selected stockists like LookHealthyStore and YesStyle.
Popular Products
What Kaleidos Makeup is bought for. The ones we've found dupes for link through to the comparison.
- 4-Color Eyeshadow Palette
- Chameleon Eyeliner Pen
- Untamed Glow Glossy Lip Glaze
- Footprint Highlighter
Known For
Brand Philosophy
Makeup as a kaleidoscope — a tool for free creative expression and individuality, not for conforming to a single beauty standard.
FAQ
Kaleidos Makeup Official Channels
Where to buy, and how to reach Kaleidos Makeup customer service directly.
- Website
- kaleidos.com
- Customer service
- [email protected]
- Contact form
- Open form
- Headquarters
- Burbank, CA, United States
- Sold at
- Brand.comAmazon USYesStyle