RENÉE Cosmetics
Mid-Range“Bold, expressive, unapologetically you.”
By Viktoria @vioda.makeup · Published · Updated
RENÉE Cosmetics is a mid range makeup brand from India, founded in 2018 by Aashka Goradia, Ashutosh Valani & Priyank Shah. It's best known for its Fab 5 five-in-one lipstick, Digital-first viral launches and Madncy matte lipsticks.
RENÉE Cosmetics is a homegrown Indian makeup brand founded in 2018 by actor Aashka Goradia alongside serial entrepreneurs Ashutosh Valani and Priyank Shah, the duo behind men's grooming brand Beardo. Starting as a digital-first label, RENÉE built its reputation on clever, high-value product formats and aggressive social marketing, repeatedly selling out lipsticks online before expanding aggressively into offline retail.
Its signature hero is the Fab 5 lipstick — a single bullet holding five shades and finishes — built on the insight that shoppers wanted more versatility and value from one product, and it remains the brand's most recognizable seller. Backed by the Madncy matte lipsticks, See Me Shine glosses and cheek tints, RENÉE has grown into one of India's most-talked-about new-age beauty companies. Its inventive, value-forward lipsticks make it a natural entry in the affordable-makeup and dupe conversation.
Popular Products
What RENÉE Cosmetics is bought for. The ones we've found dupes for link through to the comparison.
- Fab 5 (5-in-1) Lipstick
- Madncy Matte Lipstick
- See Me Shine Lip Gloss
- Cheek Tint
Known For
Brand Philosophy
Bold, expressive makeup that delivers versatility and value — designed for a new generation of Indian beauty lovers.