Wonderskin
Mid-Range“The peel-off lip stain people.”
Wonderskin launched in 2020, co-founded by Michael Malinsky, with a single peel-off lip stain product — Wonder Blading — that turned into one of the most viral TikTok beauty launches of the early 2020s. The masque-style stain is painted on, left to set, then peeled off to reveal a long-wear lip color that lasts up to 24 hours, and the visual of the peel made the product impossible to ignore on social.
Wonderskin raised a $50 million Series A in 2024 and debuted at Sephora in September 2025 — a rare leap from indie viral hit to full prestige distribution. The line has expanded into Wonder Blading Lip Liner, Wonder Blading Stain & Go (the no-peel version), and a small adjacent skincare lineup, but the original peel-off lip stain remains the brand's defining product and one of the most-duped lip technologies on TikTok.
Known For
Flagship Products
- Wonder Blading Peel & Reveal Lip Stain Kit
- Wonderblading Stain & Go
- Wonder Blading Lip Liner
Brand Philosophy
Long-wear lip color built around a single defining technology — the peel-off masque stain that turned a TikTok demo into a category.
FAQ
For Brands & Creators
VerifiedPublic collaboration and press contact channels for Wonderskin. Researched from official brand sources — always confirm before sending.
- Website
- wonderskin.com
- General inquiries
- [email protected]
- Creator & UGC collabs
- [email protected]
- Phone
- +1-973-559-5658
- Contact form
- Open form
- Creator portal
- Apply / sign up
- HQ address
- Fair Lawn, NJ 07410 USA
- Sold at
- UltaAmazon USBrand.comTikTok Shop
Three emails (hello@, brand@, [email protected]) all confirmed on official contact page. Affiliate via Impact. Business line listed in 'Contacting Us' section of privacy policy. Headquartered at 20-21 Wagaraw Road, Fair Lawn, NJ 07410. Email: [email protected] Small indie - founder-led. No publicly named PR/communications director on LinkedIn. CEO is best contact. Founded by Michael Malinsky and Evgeniy Kireev. Viral lip stain brand