Wonderskin
Mid-Range“The peel-off lip stain people.”
By Viktoria @vioda.makeup · Published · Updated
Wonderskin is a mid range makeup brand from the United States, founded in 2020 by Michael Malinsky. It's best known for its Wonder Blading Peel & Reveal Lip Stain, Up to 24-hour wear lip color and Viral TikTok peel-off application.
Wonderskin launched in 2020, co-founded by Michael Malinsky, with a single peel-off lip stain product — Wonder Blading — that turned into one of the most viral TikTok beauty launches of the early 2020s. The masque-style stain is painted on, left to set, then peeled off to reveal a long-wear lip color that lasts up to 24 hours, and the visual of the peel made the product impossible to ignore on social.
Wonderskin raised a $50 million Series A in 2024 and debuted at Sephora in September 2025 — a rare leap from indie viral hit to full prestige distribution. The line has expanded into Wonder Blading Lip Liner, Wonder Blading Stain & Go (the no-peel version), and a small adjacent skincare lineup, but the original peel-off lip stain remains the brand's defining product and one of the most-duped lip technologies on TikTok.
Popular Products
What Wonderskin is bought for. The ones we've found dupes for link through to the comparison.
- Wonder Blading Peel & Reveal Lip Stain Kit
- Wonderblading Stain & Go
- Wonder Blading Lip Liner
Known For
Brand Philosophy
Long-wear lip color built around a single defining technology — the peel-off masque stain that turned a TikTok demo into a category.
FAQ
Wonderskin Official Channels
Where to buy, and how to reach Wonderskin customer service directly.
- Website
- wonderskin.com
- Customer service
- [email protected]
- Phone
- +1-973-559-5658
- Contact form
- Open form
- Headquarters
- Fair Lawn, NJ, United States
- Sold at
- UltaAmazon USBrand.comTikTok Shop