Olay
Budget“Accessible anti-aging skincare, backed by decades of research.”
By Viktoria @vioda.makeup · Published · Updated
Olay is a budget makeup brand from South Africa, founded in 1952 by Graham Wulff. It's best known for its Regenerist Micro-Sculpting Cream, Retinol24 night moisturizer and Peptide and niacinamide formulas.
Olay was created in 1952 by South African chemist Graham Wulff, who developed a pink, fast-absorbing moisturizer marketed as 'Oil of Olay' with deliberately mysterious beauty-counter advertising. Procter & Gamble acquired the brand in 1985 and grew it into one of the largest mass skincare names in the world, anchored by the Regenerist and Retinol24 ranges.
Olay sits in dupe culture as the drugstore answer to prestige anti-aging creams. The Regenerist Micro-Sculpting Cream and Retinol24 moisturizer are repeatedly recommended as affordable alternatives to peptide- and retinol-led luxury treatments such as Drunk Elephant Protini, offering clinically studied actives at a mass-market price. For readers who want results-driven skincare without a department-store budget, Olay is a recurring name in Viktoria's affordable swaps.
Popular Products
What Olay is bought for. The ones we've found dupes for link through to the comparison.
- Regenerist Micro-Sculpting Cream
- Retinol24 Night Moisturizer
- Regenerist Vitamin C + Peptide Serum
Known For
Brand Philosophy
Clinically studied anti-aging actives — peptides, niacinamide, retinol — made affordable and available on every drugstore shelf.
FAQ
Olay Official Channels
Where to buy, and how to reach Olay customer service directly.