Best Tarte Dupes

By Viktoria @vioda.makeup · Published · Updated

Tarte's best-selling products—especially Shape Tape—have earned their reputation. But do you need to pay the full price? We've tested affordable alternatives to the most popular Tarte products.

The biggest saving on Tarte right now is e.l.f. Camo Concealer at $6 in place of the $32 Shape Tape Concealer a 91% match that keeps $26 in your pocket. Across 1 Tarte product we've tested 2 alternatives, starting at $6.

Products covered
1
Dupes tested
2
Biggest saving
$26
Closest match
91%

Every Tarte comparison

Tips

  • Shape Tape is full-coverage and matte—look for dupes with the same finish if that's what you love.
  • Tarte products often lean toward matte formulas—if you prefer dewy, the dupes might need adjustment.
  • Test concealer dupes on your jawline for oxidation before committing to a shade.

FAQ

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About the brand

Tarte is a premium brand from the United States, founded in 2000 by Maureen Kelly. Read the full Tarte brand guide for the story, the bestsellers, and our videos.

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