Hildun Beauty
Mid-Range“Irish luxury makeup at a fair price.”
Hildun Beauty launched in 2022 from Suzy Griffin Dunne, a Dublin-based beauty writer who retrained as a makeup artist on maternity leave after spotting a gap in the market for high-pigment, long-wearing luxury makeup that didn't carry inflated prices. The brand's debut Silk to Set Kajal eyeliners went viral on TikTok and have since won three UK beauty awards including the Bazaar Best of the Best for eyeliner, with over 100,000 units sold to date.
Hildun's range has expanded into Silk to Set Lip Pencils and the Luxe Quads eyeshadow palettes, all built around the same philosophy: hyper-pigmented, ultra long-wearing formulas designed for editorial finish at accessible price points. The brand won Arnotts Pitch '25 (a €10,000 retail development fund) and is reporting over 100% year-on-year growth, making it one of the most-watched Irish-born indie beauty stories of the moment.
Known For
Flagship Products
- Silk to Set Kajal Eyeliner
- Silk to Set Lip Pencil
- Luxe Quads Eyeshadow Palette
Brand Philosophy
High-performance luxury makeup formulas at accessible prices, built by a working makeup artist in Ireland.
FAQ
For Brands & Creators
VerifiedPublic collaboration and press contact channels for Hildun Beauty. Researched from official brand sources — always confirm before sending.
- Website
- www.hildunbeauty.com
- General inquiries
- [email protected]
- Creator & UGC collabs
- [email protected]
- Contact form
- Open form
- Creator portal
- Apply / sign up
- HQ address
- Dublin, Ireland
- Sold at
- Brand.com
Irish indie brand. Also [email protected] for Pro MUAs. hildunbeauty.co.uk is the UK site. Affiliate via Direct. Correction to brief: founder is Suzy Griffin Dunne (former beauty editor), not Hildun Doheny. Dublin-based small indie brand. No verified LinkedIn URL in searches. Direct outreach via brand contact form recommended. Founded by Suzy Griffin Dunne. Dublin-based indie. No specific street address publicly disclosed; contact via [email protected] to request PR mailer drop-off. Small indie brand; primarily DTC