Hildun Beauty
Mid-Range“Irish luxury makeup at a fair price.”
By Viktoria @vioda.makeup · Published · Updated
Hildun Beauty is a mid range makeup brand from Ireland, founded in 2022 by Suzy Griffin Dunne. It's best known for its Silk to Set Kajal Eyeliner, Silk to Set Lip Pencils and Luxe Quads eyeshadow palettes.
Hildun Beauty launched in 2022 from Suzy Griffin Dunne, a Dublin-based beauty writer who retrained as a makeup artist on maternity leave after spotting a gap in the market for high-pigment, long-wearing luxury makeup that didn't carry inflated prices. The brand's debut Silk to Set Kajal eyeliners went viral on TikTok and have since won three UK beauty awards including the Bazaar Best of the Best for eyeliner, with over 100,000 units sold to date.
Hildun's range has expanded into Silk to Set Lip Pencils and the Luxe Quads eyeshadow palettes, all built around the same philosophy: hyper-pigmented, ultra long-wearing formulas designed for editorial finish at accessible price points. The brand won Arnotts Pitch '25 (a €10,000 retail development fund) and is reporting over 100% year-on-year growth, making it one of the most-watched Irish-born indie beauty stories of the moment.
Popular Products
What Hildun Beauty is bought for. The ones we've found dupes for link through to the comparison.
- Silk to Set Kajal Eyeliner
- Silk to Set Lip Pencil
- Luxe Quads Eyeshadow Palette
Known For
Brand Philosophy
High-performance luxury makeup formulas at accessible prices, built by a working makeup artist in Ireland.
FAQ
Hildun Beauty Official Channels
Where to buy, and how to reach Hildun Beauty customer service directly.
- Website
- www.hildunbeauty.com
- Customer service
- [email protected]
- Contact form
- Open form
- Headquarters
- Dublin, Ireland
- Sold at
- Brand.com