Odd Beauty
Mid-Range“Bold, alternative makeup for the unconventional.”
Odd Beauty is a mid range makeup brand from Portugal, founded in 2022 by Family-owned (independent). It's best known for its Gothic and alternative makeup, Highly pigmented shades and Small-batch, made-to-demand production.
Odd Beauty is a small, family-owned makeup label born in Portugal in November 2022 with a mission to make cosmetics as bold and unconventional as the people who wear them. Rooted in gothic and alternative aesthetics, it caters to a niche the mainstream often overlooks: dramatic pigment, moody palettes, and looks built for self-expression rather than a natural finish.
The brand runs on small-batch production, making products to demand to avoid overproduction and waste, and keeps its range cruelty-free. That indie, made-to-order model has helped Odd Beauty build a devoted alt-beauty following online, positioning it alongside other bold indie makeup houses whose highly pigmented shadows and lip colours reward experimentation.
Popular Products
What Odd Beauty is bought for. The ones we've found dupes for link through to the comparison.
- Pressed pigment eyeshadows
- Bold matte lip colours
- Alternative-inspired makeup sets
Known For
Brand Philosophy
Odd Beauty makes cosmetics for the unconventional, embracing bold, alternative looks while keeping production small-batch, cruelty-free and low-waste.