About Viktoria @vioda.makeup
Hi, I'm Viktoria — the makeup artist and beauty obsessive behind @vioda.makeup. I've been doing makeup for over five years, worked with 400+ clients, and built a community of 30k+ followers who come to me for honest tutorials and dupes that actually work.
I started vioda.makeup because I got tired of seeing people overpay for looks they could get for way less. You'll find step-by-step tutorials for every occasion — from everyday natural to full glam — plus dupe guides I've tested myself so you can get the same result without the luxury price. I compare formulas, shades, and wear so you don't have to guess.
Whether you're just starting out or you've been doing your makeup for years, I'm here to help you look your best and have fun with it.
How I pick and test dupes
Every dupe on this site is one I've tested in person. I compare shade (in natural and indoor light), formula (texture, wear time), and finish (matte, satin, glossy) so you know exactly what you're getting. I don't recommend anything I wouldn't use myself—and I only list dupes that get close enough to the original to be worth switching.
I update comparisons when formulas change or new alternatives hit the market, so you can trust that what you read here reflects current products.
Why trust me
- 5+ years, 400+ clients: I've done the work — in person and online — so my recommendations are based on real experience.
- Hands-on testing: I buy and test both the original and the dupes before writing a comparison.
- No pay-for-play: I’m not paid by brands to feature dupes. My recommendations are based on quality and value.
- Transparent: When a dupe isn’t a perfect match, I say so. You get honest pros and cons.
- Always free: All my tutorials and dupe guides are free. I may use affiliate links, which don’t change the price you pay.