Sarah Creal Beauty
Luxury“Luxury makeup, ageless approach.”
Sarah Creal Beauty launched in 2024 from Sarah Creal, a 30+ year beauty industry veteran whose résumé includes Tom Ford, Prada, Aerin, and co-founding Victoria Beckham Beauty. The brand is explicitly designed around an underserved demographic: women 40 and over who want luxury makeup that works *with* maturing skin rather than against it.
The range is small and clinically-tested, focused on multi-use complexion and lip products. The Face Flex Concealer & Complexion Enhancer and the brand's tubing mascara are the heroes, with peptide-infused bronzers and lip products rounding out the line. Positioned at the premium-luxury intersection, it's stocked at Sephora and Bluemercury and is one of the few makeup brands explicitly built around skin maturity rather than just trend.
Known For
Flagship Products
- Face Flex Concealer & Complexion Enhancer
- Tubing Mascara
- Just Like Paradise Bronzer
- Eyeliner
- Lip products
Brand Philosophy
Multi-use, clinically-tested luxury makeup designed to wear, repair, and moisturize as skin matures — built for women the industry usually stops talking to.
FAQ
For Brands & Creators
VerifiedPublic collaboration and press contact channels for Sarah Creal Beauty. Researched from official brand sources — always confirm before sending.
- Website
- sarahcrealbeauty.com
- General inquiries
- [email protected]
- Press & PR
- [email protected]
- Contact form
- Open form
- HQ address
- New York, NY 10001 USA
- Sold at
- Brand.com
Sarah Creal Beauty (operated by Creality Inc.) is the namesake brand from Sarah Creal (ex-Victoria Beckham Beauty CEO, ex-Estee Lauder, ex-Tom Ford). [email protected] confirmed via direct fetch of Terms & Conditions and Privacy Policy pages on sarahcrealbeauty.com. Brand available at Sephora and direct. PR handled by CGC Global (London + NYC). Brand-direct: [email protected] (CEO direct, not preferred for press). No public affiliate/creator portal found for Sarah Creal Beauty. Sarah Creal has personal ShopMy at shopmy.us/sarahcreal but no brand creator program signup. Small indie launched 2024-2025. PR handled by CGC Global (London/NY). Sarah Creal is founder-led primary contact. Flag: CGC Global is the agency. Sarah Creal Beauty co-developed with CGC Global. Indie brand from beauty exec Sarah Creal