Focallure
Budget“Beauty is not a luxury.”
By Viktoria @vioda.makeup · Published · Updated
Focallure is a budget makeup brand from China, founded in 2014 by Focallure (Guangzhou). It's best known for its Ultra-affordable global C-beauty makeup, Glitter and metallic eyeshadow palettes and Matte liquid lipsticks. I've tested its products on camera in 8 videos.
Focallure was founded in 2014 in Guangzhou, China, on a simple promise — 'beauty is not a luxury' — offering genuinely low-priced makeup and scaling globally through e-commerce and social media rather than traditional retail. It's become one of the most recognizable C-beauty exports, known for glitter and metallic eyeshadow palettes, matte liquid lipsticks and blur-effect base products at prices that undercut almost everyone.
Today the brand sells in more than 100 countries with over 10 million combined Instagram and TikTok followers, distributed via Amazon, AliExpress, YesStyle and its own US site, and it's constantly attached to viral TikTok trends. That reach makes it one of the most-cited budget dupe brands anywhere — routinely compared to Western drugstore and prestige palettes and lip products.
Focallure on camera
Focallure Born Shine Lip Gloss SWATCHES! 🫦 #focalsparkle #focallureus
Short · 0:31 · Viktoria @vioda.makeup
Focallure products tested and swatched on the @vioda.makeup channel.
More Focallure on video
The most beautiful lipsticks🫦 Focallure Glisten Opal Hydrating Lip Balm Swatches! #makeup #lipcombo
0:30 · 15,243 views · YouTube
Focallure Glam Metal Liquid Lipstick swatches!! #focalsparkle #focallureus #makeup
0:29 · 798 views · YouTube
Trying viral Focallure squishy highlighters! 💖🪩 #focalsparkle #focallureus #highlighter
0:24 · 6,802 views · YouTube
Colorful mascara from Focallure is really gorgeous and glittery 💖I’m impressed 🎯 #glittermascara
0:16 · 1,250 views · YouTube
Pink Glitter mascara by Focallure is a perfect little touch for makeup 💖 #makeup #glittermascara
0:11 · 722 views · YouTube
Shade Pink Planet by Focallure really got me into glittery mascaras 💖 #glittermascara
0:08 · 680 views · YouTube
Soft squishy highlighter by Focallure - let’s test💗 #makeupreview #focallurehighlighter
0:07 · 10,189 views · YouTube
Popular Products
What Focallure is bought for. The ones we've found dupes for link through to the comparison.
- Matte Liquid Lipstick
- Highly Glitter Eyeshadow Palette
- Metallic Gloss Lipstick
- Filter Skin Foundation
Known For
Brand Philosophy
Beauty is not a luxury — high-impact makeup at prices anyone can afford, sold worldwide through social media and e-commerce.
FAQ
Focallure Official Channels
Where to buy, and how to reach Focallure customer service directly.