PÜR
Mid-Range“The Complexion Authority — skincare-infused makeup.”
By Viktoria @vioda.makeup · Published · Updated
PÜR is a mid range makeup brand from the United States, founded in 2002. It's best known for its 4-in-1 Pressed Mineral Makeup SPF 15, Skincare-infused complexion makeup and Full-coverage foundations.
PÜR (also known as PÜR Minerals) launched in 2002 and built its identity as 'The Complexion Authority,' specializing in skincare-infused, mineral-based makeup with a focus on coverage that also treats the skin. Its debut product, the 4-in-1 Pressed Mineral Makeup SPF 15, has been a best-seller since launch — a single pressed powder that acts as foundation, powder, concealer, and SPF.
The brand expanded into the 4-in-1 Love Your Selfie liquid foundation, the Fully Charged Magnetic Mascara, and the Disappearing Ink concealer, all leaning on ingredients like ceramides, retinol, and antioxidants. Sold at Ulta, QVC, and direct-to-consumer, PÜR sits in the accessible-prestige tier and is a common pick for full-coverage, skincare-forward complexion products.
Popular Products
What PÜR is bought for. The ones we've found dupes for link through to the comparison.
- 4-in-1 Pressed Mineral Makeup SPF 15
- 4-in-1 Love Your Selfie Foundation
- Fully Charged Magnetic Mascara
- Disappearing Ink 4-in-1 Concealer
Known For
Brand Philosophy
Skincare-infused, mineral-based makeup — complexion products that cover and treat the skin at the same time.
FAQ
PÜR Official Channels
Where to buy, and how to reach PÜR customer service directly.
- Website
- www.purcosmetics.com
- Sold at
- UltaAmazon USBrand.com