PÜR
Mid-Range“The Complexion Authority — skincare-infused makeup.”
PÜR (also known as PÜR Minerals) launched in 2002 and built its identity as 'The Complexion Authority,' specializing in skincare-infused, mineral-based makeup with a focus on coverage that also treats the skin. Its debut product, the 4-in-1 Pressed Mineral Makeup SPF 15, has been a best-seller since launch — a single pressed powder that acts as foundation, powder, concealer, and SPF.
The brand expanded into the 4-in-1 Love Your Selfie liquid foundation, the Fully Charged Magnetic Mascara, and the Disappearing Ink concealer, all leaning on ingredients like ceramides, retinol, and antioxidants. Sold at Ulta, QVC, and direct-to-consumer, PÜR sits in the accessible-prestige tier and is a common pick for full-coverage, skincare-forward complexion products.
Known For
Flagship Products
- 4-in-1 Pressed Mineral Makeup SPF 15
- 4-in-1 Love Your Selfie Foundation
- Fully Charged Magnetic Mascara
- Disappearing Ink 4-in-1 Concealer
Brand Philosophy
Skincare-infused, mineral-based makeup — complexion products that cover and treat the skin at the same time.
FAQ
For Brands & Creators
UnverifiedPublic collaboration and press contact channels for PÜR. Researched from official brand sources — always confirm before sending.
- Website
- www.purcosmetics.com
- Sold at
- UltaAmazon USBrand.com
Channels sourced from public web research for the PÜR brand-research run; not independently verified via an official brand source.