Little Ondine
Budget“Peelable color, playful by design.”
Little Ondine is a Shanghai-based color brand that launched in 2013 with a genuinely novel idea: a peel-off nail polish that goes on like lacquer but removes in one clean strip, no acetone required. The safe, water-based formula went viral with young women across Asia, and by 2019 the brand had expanded from nails into trend-driven color makeup — multi-use sticks, cheese-textured blushes, and vinyl-finish eyeshadow palettes wrapped in art-toy-inspired packaging.
Backed by Yatsen Group — the beauty conglomerate behind Perfect Diary — Little Ondine is one of the C-beauty names flagged for global expansion, with a growing overseas e-commerce presence on YesStyle and Amazon and a dedicated US storefront. Its name nods to a "water fairy," and the brand's whole identity leans playful, affordable, and Gen-Z, sitting alongside Perfect Diary, Florasis, and Judydoll in the wave of Chinese makeup crossing into Western markets.
Known For
Flagship Products
- Peel-Off Nail Polish
- Multi-Use Makeup Stick
- Cheese Blush
- Vinyl Eyeshadow Palette
Brand Philosophy
Safe, peelable, playful color — approachable Gen-Z makeup that removes the fuss (and the acetone) from experimenting.
FAQ
For Brands & Creators
UnverifiedPublic collaboration and press contact channels for Little Ondine. Researched from official brand sources — always confirm before sending.
- Social