M.ph
Premium“The underpainting technique, bottled by the artist who made it viral.”
By Viktoria @vioda.makeup · Published · Updated
M.ph is a premium makeup brand from the United States, founded in 2025 by Mary Phillips. It's best known for its The Underpainting Palette, Cheeky Cream Blush and The Overliner lip liner.
M.ph is the makeup line from Mary Phillips, the celebrity makeup artist behind sculpted red-carpet looks for Kendall Jenner, Jennifer Lopez and Hailey Bieber. After her underpainting technique — placing contour, blush and highlight beneath foundation for a lit-from-within sculpt — went viral, Phillips launched m.ph at Sephora in August 2025 with a tight six-product debut built around that signature method.
The collection is anchored by The Underpainting Palette, a face-sculpting kit designed to be worn under and over base, alongside the Cheeky Cream Blush, The Overliner lip liner, a tinted lip balm and dual-ended artist brushes. Rooted in Phillips' twenty-plus years on set and inspired by Kevyn Aucoin's Making Faces, m.ph quickly became one of the most talked-about artist brands of 2025, and its cream blush and lip products are already being compared to the higher-end sculpting staples they sit beside.
Popular Products
What M.ph is bought for. The ones we've found dupes for link through to the comparison.
- The Underpainting Palette
- Cheeky Cream Blush
- The Overliner lip liner
- Tinted lip balm
- Dual-ended sculpting brushes
Known For
Brand Philosophy
Great makeup starts underneath — sculpting the face with contour, blush and highlight beneath the base so the finish looks lit from within, not painted on.
FAQ
M.ph Official Channels
Where to buy, and how to reach M.ph customer service directly.
- Website
- mphbeauty.com
- Sold at
- Sephora USBrand.com