Anastasia Beverly Hills
Premium“The brow expert.”
Anastasia Beverly Hills was founded in 1997 by Romanian-American aesthetician Anastasia Soare, who opened her first West Hollywood salon on Sunset Boulevard and pioneered the Golden Ratio brow-shaping method that built her celebrity clientele — Cindy Crawford, Madonna, Naomi Campbell, and the Kardashians. The brand launched commercial brow products to follow the salon service, and Dipbrow Pomade became one of the most influential brow products of the 2010s, defining the bold, sculpted brow shape that dominated the decade.
ABH expanded from brows into eyeshadow palettes in 2015 with Modern Renaissance, a warm-toned palette that sold out repeatedly and became a category-defining product. Soft Glam, Norvina, and the Sultry palettes followed. The brand has remained family-owned with Anastasia and daughter Claudia Soare leading the company, sold at Sephora, Ulta, and Anastasia's own retail doors. It's one of the few prestige brands where a single product (Dipbrow) is responsible for both the category and the brand's identity.
Known For
Flagship Products
- Dipbrow Pomade
- Modern Renaissance Eyeshadow Palette
- Soft Glam Eyeshadow Palette
- Brow Wiz Mechanical Pencil
Brand Philosophy
Brow-first prestige beauty — every product engineered to support the Golden Ratio method that built the brand, expanded into warm-toned eye palettes and complexion.
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FAQ
For Brands & Creators
VerifiedPublic collaboration and press contact channels for Anastasia Beverly Hills. Researched from official brand sources — always confirm before sending.
- Press & PR
- [email protected]
- Creator & UGC collabs
- [email protected]
- Phone
- +1-800-310-3773
- Contact form
- Open form
- HQ address
- Los Angeles, CA 90025 USA
- Sold at
- Sephora USSephora EUSephora CAUltaBrand.comCult BeautyLookfantasticDouglasMecca
Brand's contact page lists phone and contact form only; email address is referenced but not displayed as plain text. No public press or collab email on official site. PR handled by Reevemark (Paul Caminiti / Delia Cannan). Address listed at the bottom of the Dec 2025 PR Newswire recapitalization release. Brand-side email format is [email protected] but no brand-domain press@ or collab@ is published; Reevemark is the official media contact. Affiliate via Rakuten. AGENCY: PR handled by Reevemark (Paul Caminiti / Delia Cannan team). Use [email protected] group inbox per Dec 2025 press release. Internal alt: Amy Koch, Social Director (https://www.linkedin.com/in/amykoch1/). Note: previously captured pressEmail were CloudFlare-obfuscated "[email protected]" placeholders rather than real addresses; stripped pending re-research. Decoded from CloudFlare data-cfemail hex da9b9892f7aebfbbb79aa8bfbfacbfb7bba8b1f4b9b5b7 in Dec-2025 recapitalization press release. ABH does NOT publish a brand-side press email; their public-facing contact is phone-only (800.310.3773). Reevemark (Paul Caminiti / Delia Cannan) is their current PR agency of record. Press via Reevemark agency (Paul Caminiti/Delia Cannan), confirmed in 2025 recapitalization PRNewswire release. [email protected] confirmed via brand privacy policy as official general/privacy contact. Headquarters in Los Angeles per official contact page.