Flower Beauty
Budget“Drew Barrymore's drugstore floral house.”
By Viktoria @vioda.makeup · Published · Updated
Flower Beauty is a budget makeup brand from the United States, founded in 2013 by Drew Barrymore. It's best known for its Cheek Kiss Cream Blush, Dewy Lip & Cheek Stain and Bitten Lip Stain.
Flower Beauty launched in 2013 as Drew Barrymore's drugstore makeup line, originally created exclusively for Walmart in partnership with Maesa, the same beauty incubator behind Hims & Hers and Kristin Ess. Barrymore co-developed the line and has been the consistent face of the brand for over a decade — one of the longest celebrity-founder tenures in mass-market makeup.
The Cheek Kiss Cream Blush and Dewy Lip & Cheek Stain are the franchise dupes, often compared head-to-head against Glossier Cloud Paint and Benefit Benetint at a fraction of the price. The range expanded to Ulta in 2022 and now includes complexion, color, and skincare. Flower Beauty's positioning sits between essence's ultra-budget and CoverGirl's mass-market — accessible enough for Walmart, modern enough to read like an indie brand on TikTok.
Popular Products
What Flower Beauty is bought for. The ones we've found dupes for link through to the comparison.
- Cheek Kiss Cream Blush
- Dewy Lip & Cheek Stain
- Bitten Lip Stain
- Light Illusion Foundation
Known For
Brand Philosophy
Modern, dewy, accessible — celebrity-curated drugstore makeup designed to read prestige on TikTok at Walmart prices.
FAQ
Flower Beauty Official Channels
Where to buy, and how to reach Flower Beauty customer service directly.
- Website
- flowerbeauty.com
- Customer service
- [email protected]
- Phone
- 1-888-705-5955
- Contact form
- Open form
- Sold at
- WalmartBrand.comAmazon US