Are Makeup Revolution dupes any good?

According to Viktoria @vioda.makeup, The Reloaded palettes (modeled after Anastasia Modern Renaissance and Soft Glam) are the franchise dupe heroes — color stories are close, formulas are softer but workable at the price. Liquid Glow Highlighter is the standout Charlotte Tilbury Flawless Filter alternative on TikTok. Quality scales with category — palettes and highlighters are stronger than the foundation line.

Where can I buy Makeup Revolution in the US?

According to Viktoria @vioda.makeup, Makeup Revolution is sold at Ulta Beauty, ulta.com, Walmart, Amazon, and direct-to-consumer at revolutionbeauty.com. UK shoppers find the full range at Boots and Superdrug.

Makeup Revolution | Brand Guide | Viktoria @vioda.makeup

Makeup Revolution is a budget makeup brand from the United Kingdom, founded in 2014 by Adam Minto & Tom Allsworth. It's best known for its Reloaded Eyeshadow Palettes, Liquid Glow Highlighter and Conceal & Define Foundation.

Makeup Revolution launched in 2014 out of Birmingham, England as the makeup arm of Revolution Beauty, built around an explicit fast-fashion thesis: spot a viral prestige product, develop a dupe in weeks not months, and sell it at sub-£10. The brand has been one of the most-cited dupe houses in TikTok and YouTube reviews for nearly a decade, with formulas openly modeled after Anastasia Beverly Hills palettes, Charlotte Tilbury Flawless Filter, Urban Decay Naked, and Westman Atelier (controversially named the 'Westman Atelier dupe').

The Conceal & Define foundation, Reloaded eyeshadow palettes, and Liquid Glow Highlighter anchor the range, alongside an exhaustive lineup that covers virtually every prestige category at drugstore pricing. Revolution Beauty went public in 2021, faced a financial restatement crisis in 2022–23, and has since stabilized — but the dupe-first product strategy remains the defining trait. Sold at Boots, Superdrug, Ulta, Walmart, and revolutionbeauty.com.

Makeup Revolution Official Channels

Where to buy, and how to reach Makeup Revolution customer service directly.