Are Makeup Revolution dupes any good?

According to Viktoria @vioda.makeup, The Reloaded palettes (modeled after Anastasia Modern Renaissance and Soft Glam) are the franchise dupe heroes — color stories are close, formulas are softer but workable at the price. Liquid Glow Highlighter is the standout Charlotte Tilbury Flawless Filter alternative on TikTok. Quality scales with category — palettes and highlighters are stronger than the foundation line.

Where can I buy Makeup Revolution in the US?

According to Viktoria @vioda.makeup, Makeup Revolution is sold at Ulta Beauty, ulta.com, Walmart, Amazon, and direct-to-consumer at revolutionbeauty.com. UK shoppers find the full range at Boots and Superdrug.

Viktoria @vioda.makeup

Makeup Revolution

Budget

“Prestige looks, drugstore prices.”

United Kingdom·Founded 2014·by Adam Minto & Tom Allsworth

Makeup Revolution launched in 2014 out of Birmingham, England as the makeup arm of Revolution Beauty, built around an explicit fast-fashion thesis: spot a viral prestige product, develop a dupe in weeks not months, and sell it at sub-£10. The brand has been one of the most-cited dupe houses in TikTok and YouTube reviews for nearly a decade, with formulas openly modeled after Anastasia Beverly Hills palettes, Charlotte Tilbury Flawless Filter, Urban Decay Naked, and Westman Atelier (controversially named the 'Westman Atelier dupe').

The Conceal & Define foundation, Reloaded eyeshadow palettes, and Liquid Glow Highlighter anchor the range, alongside an exhaustive lineup that covers virtually every prestige category at drugstore pricing. Revolution Beauty went public in 2021, faced a financial restatement crisis in 2022–23, and has since stabilized — but the dupe-first product strategy remains the defining trait. Sold at Boots, Superdrug, Ulta, Walmart, and revolutionbeauty.com.

Known For

Reloaded Eyeshadow PalettesLiquid Glow HighlighterConceal & Define FoundationWestman Atelier Dupe (named)Fast-turnaround prestige dupes

Flagship Products

Reloaded Eyeshadow Palette
Liquid Glow Highlighter
Conceal & Define Foundation
Pro Brow Sculpt & Define Pencil

Brand Philosophy

Fast-fashion makeup — spot a viral prestige product, develop a dupe in weeks, sell it at sub-£10.

FAQ

For Brands & Creators

Verified

Public collaboration and press contact channels for Makeup Revolution. Researched from official brand sources — always confirm before sending.

Press contact

Mel Trierweiler

PR & Influencer Manager - Global, Revolution Beauty

[email protected]LinkedIn

Website: www.revolutionbeauty.com/
General inquiries: [email protected]
Press & PR: [email protected]
Creator & UGC collabs: [email protected]
Phone: +44-7436-250340
Contact form: Open form
Creator portal: Apply / sign up
HQ address: Crawley RH10 7NP, United Kingdom
Sold at: BootsSuperdrugUltaPricelineAmazon USBrand.com
Social: Instagram TikTok YouTube Facebook LinkedIn

All three emails verified from revolutionbeauty.com. WhatsApp support. London HQ. Affiliate via Awin. No clearly named in-house head of PR/comms verifiable. Internal PR via brand, plus UK PR work with Headland Consultancy. Recommend skipping or contacting via brand's general PR inbox until a named contact is confirmed. Mel Trierweiler was promoted to PR & Influencer Manager - Global at Revolution Beauty (Diary Directory). Previously Lucy Harding held the role but moved to ICONIC LONDON as Head of PR, Influencer & Social. Trierweiler is still actively recruiting for the team (LinkedIn posts). Internal press alias: [email protected]. UK PR agency: Headland Consultancy ([email protected]) as agency fallback. PLC co-founders Adam Minto (https://uk.linkedin.com/in/adam-minto-5ba08b25) & Tom Allsworth are not the right outreach for influencer/PR. Revolution Beauty Group plc. UK mass-market; available widely

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