Kosas

Mid-Range

Makeup for skincare lovers.

United States·Founded 2015·by Sheena Yaitanes

By Viktoria @vioda.makeup · Published · Updated

Kosas is a mid range makeup brand from the United States, founded in 2015 by Sheena Yaitanes. It's best known for its Revealer Concealer, Cloud Set Powder and Wet Lip Oil Gloss. I've found affordable dupes for 3 of its products, saving up to $25.

Looking for Kosas dupes?

3 products with tested affordable alternatives, side by side.

Kosas was founded in 2015 by Sheena Yaitanes, a former painter and biology graduate who built the brand on the premise that makeup should improve the skin underneath it — every product is formulated as a hybrid of color cosmetic and skincare, with active ingredients like hyaluronic acid, niacinamide, and peptides built into the base formula rather than added as marketing.

The Revealer Concealer, Cloud Set Powder, and Wet Lip Oil Gloss are the cult products that built Kosas into one of the best-selling clean color brands at Sephora, sitting alongside Tower 28 and Saie in the clean-girl complexion category. The brand is Sephora-exclusive in the US, premium-priced for the category, and has been one of the consistent indie-to-mainstream success stories of the past decade in beauty.

Popular Products

What Kosas is bought for. The ones we've found dupes for link through to the comparison.

Known For

Revealer ConcealerCloud Set PowderWet Lip Oil GlossDreamBeam SPFSkincare-infused color cosmetics

Kosas Dupes on vioda.makeup

Affordable alternatives for Kosas bestsellers — tested and compared side by side.

FAQ

Kosas Official Channels

Where to buy, and how to reach Kosas customer service directly.

Customer service
[email protected]
Contact form
Open form
Headquarters
Los Angeles, CA, United States
Sold at
Sephora USSephora CASephora EUMeccaBrand.com

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