Why is Kosas considered 'skincare makeup'?

According to Viktoria @vioda.makeup, Every Kosas formula is built around active skincare ingredients — hyaluronic acid in the concealer, peptides in the lip oil, niacinamide in the powders. The brand approaches makeup as a skin treatment with pigment, not a finish layered over skin.

Where can I buy Kosas?

According to Viktoria @vioda.makeup, Kosas is sold exclusively at Sephora and sephora.com in the US, plus direct-to-consumer at kosas.com. The Revealer Concealer and Cloud Set Powder are the gateway products most reviewers recommend trying first.

Viktoria @vioda.makeup

Kosas

Mid-Range

“Makeup for skincare lovers.”

United States·Founded 2015·by Sheena Yaitanes

Kosas was founded in 2015 by Sheena Yaitanes, a former painter and biology graduate who built the brand on the premise that makeup should improve the skin underneath it — every product is formulated as a hybrid of color cosmetic and skincare, with active ingredients like hyaluronic acid, niacinamide, and peptides built into the base formula rather than added as marketing.

The Revealer Concealer, Cloud Set Powder, and Wet Lip Oil Gloss are the cult products that built Kosas into one of the best-selling clean color brands at Sephora, sitting alongside Tower 28 and Saie in the clean-girl complexion category. The brand is Sephora-exclusive in the US, premium-priced for the category, and has been one of the consistent indie-to-mainstream success stories of the past decade in beauty.

Known For

Revealer ConcealerCloud Set PowderWet Lip Oil GlossDreamBeam SPFSkincare-infused color cosmetics

Flagship Products

Revealer Concealer
Cloud Set Powder
Wet Lip Oil Gloss
DreamBeam Suncreen
Air Brow

Kosas Dupes on vioda.makeup

Affordable alternatives for Kosas bestsellers — tested and compared side by side.

Kosas Revealer Concealer

concealer

From $30 80% match

Kosas Cloud Set Baked Setting & Smoothing Powder

setting-powder

From $9 88% match

Kosas Wet Lip Oil Gloss

lip-gloss

From $9 89% match

FAQ

For Brands & Creators

Verified

Public collaboration and press contact channels for Kosas. Researched from official brand sources — always confirm before sending.

Press contact

Sheena Yaitanes

Founder & CEO, Kosas

Website: www.kosas.com/
General inquiries: [email protected]
Press & PR: [email protected]
Phone: +1-844-559-0003
Contact form: Open form
Creator portal: Apply / sign up
HQ address: Los Angeles, CA 90004 USA
Sold at: Sephora USSephora CASephora EUMeccaBrand.com
Social: Instagram TikTok YouTube Facebook

General customer service email verified from kosas.com. [email protected] is the publicly circulated PR/pitch email. General customer email is [email protected]. Internal: Adeline Leong (CMO), Sabra Lattos (Brand Marketing Director), Jennifer Appenrodt (Head of Editorial Brand Strategy). Verify marketing@ via a pitch — not directly listed on the kosas.com contact page. Affiliate via Direct. Toll-free for CPRA rights requests and general support, M-F 9am-5pm PT Founder/CEO since 2015. LinkedIn lists her as Sheena Zadeh (married name). No public dedicated PR head identified. Kosas appointed PR agency Monty for UK/Ireland in 2023. For US PR direct: outreach to founder/CEO is best for indie clean-beauty brand. Founded by Sheena Yaitanes. Sephora-exclusive prestige clean beauty

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