House of Hur
Mid-Range“Where skincare meets makeup.”
By Viktoria @vioda.makeup · Published · Updated
House of Hur is a mid range makeup brand from South Korea, founded in 2022 by Sunny Dahye. It's best known for its Moist Ampoule Blusher, Glowy Ampoule Tint and Skincare-makeup hybrid formulas.
House of Hur is a South Korean beauty brand founded in 2022 by Sunny Dahye, a Korean creator raised in Bali who built a large following across Korea and Indonesia before launching her own line. Digital-first and design-led, the brand's name joins the founder's family name Hur with "Her," a nod to femininity and individuality, and every product is 100% made in Korea.
House of Hur sits at the intersection of skincare and makeup, formulating ampoule-infused complexion and cheek products that nourish while they beautify. Its Moist Ampoule Blusher — a watercolor-glaze cream blush that is roughly half moisture essence — and the Glowy Ampoule Tint became viral favorites as K-beauty's dewy, skin-first aesthetic went global, and the brand has expanded through StyleKorean, YesStyle, Stylevana, and a growing roster of international stockists.
Popular Products
What House of Hur is bought for. The ones we've found dupes for link through to the comparison.
- Moist Ampoule Blusher
- Glowy Ampoule Tint
- Every Cheek Blush
- Silky Ampoule Foundation
Known For
Brand Philosophy
Skincare and makeup as one — ampoule-infused color that nourishes the skin while delivering a natural, dewy glow.