Guerlain
Luxury“The Parisian alchemist of beauty since 1828.”
Guerlain is the oldest perfume and beauty maison in continuous operation, founded in 1828 by Pierre-François-Pascal Guerlain at 42 rue de Rivoli in Paris. The Guerlain family ran the business for five generations, creating signature fragrances like Eau de Cologne Impériale for Empress Eugénie in 1853, Shalimar in 1925, and L'Heure Bleue — perfumes that effectively defined what 'French luxury fragrance' would mean for the next century. In 1994 the house was acquired by LVMH, which has invested heavily in expanding the makeup and skincare divisions while preserving the heritage of Avenue des Champs-Élysées as the historic Maison Guerlain.
Today Guerlain sits in the LVMH Beauty division alongside Parfums Christian Dior, and is led by CEO Gabrielle Saint-Genis Rodriguez (since October 2023). The flagship makeup ranges — Rouge G, Météorites pearls, Terracotta bronzer, and KissKiss Bee Glow — share shelf space with Abeille Royale (the bee-honey-based skincare line that drives a significant share of the maison's revenue) and the heritage fragrance vault. Guerlain's positioning is the most overtly historic in luxury beauty: thirteen-letter Guerlinade, beekeeper conservation work on Ouessant island, and a price point that signals the difference between 'prestige' and 'maison'.
Known For
Flagship Products
- Météorites Light-Revealing Pearls
- Terracotta Bronzing Powder
- Rouge G de Guerlain
- Abeille Royale Double R Serum
- Shalimar Eau de Parfum
Brand Philosophy
Beauty as a 200-year craft tradition — heritage formulas, bee-conservation roots, and refillable luxury.
FAQ
For Brands & Creators
VerifiedPublic collaboration and press contact channels for Guerlain. Researched from official brand sources — always confirm before sending.
- Website
- www.guerlain.com
- General inquiries
- [email protected]
- Press & PR
- [email protected]
- Phone
- +33-1-41-27-32-16
- Contact form
- Open form
- HQ address
- 68 Avenue des Champs-Élysées, 75008 Paris, France
- Sold at
- Brand.comSephora USSephora EUNordstromBloomingdale'sSelfridgesHarvey NicholsDouglasMarionnaudNocibé
Guerlain SA is the legal entity (data controller per GDPR). Registered office: 68 Avenue des Champs-Élysées, 75008 Paris, France (also the historic 1914 Maison Guerlain flagship). LVMH Beauty division parent. CEO: Gabrielle Saint-Genis Rodriguez (effective Oct 1, 2023, ex-Make Up For Ever CEO). Véronique Courtois — previously Guerlain CEO 2019-2023 — now chairs Parfums Christian Dior and the LVMH Beauty Division as of Feb 2026. Communications routing: Alix de Boisset (Global Communications Director, Guerlain - LVMH) is the named in-house PR lead per LinkedIn. Customer service phone 01 41 27 32 16 (France); separate customer service address: Service Relation Client, 23 rue de la Monnaie, 75001 Paris Cedex, France. Data protection email [email protected] from privacy policy. LVMH press routing for Guerlain via [email protected] or Jean-Charles Tréhan (External Relations Director, +33 1 44 13 26 20). Guerlain has open PR Director US role published 2025 — search by Guerlain on lvmh.com careers.