Lime Crime
Mid-Range“Makeup for unicorns.”
By Viktoria @vioda.makeup · Published · Updated
Lime Crime is a mid range makeup brand from the United States, founded in 2008 by Doe Deere. It's best known for its Vivid, unconventional lipsticks, Venus eyeshadow palettes and Unicorn Hair semi-permanent dye.
Lime Crime is an American cosmetics brand founded in 2008 by Doe Deere (born Xenia Vorotova) and her husband Mark Dumbleton, built around eccentric, ultra-colorful makeup at a time when the mainstream market offered little in the way of bold, unconventional shades. Dubbed the 'Unicorn Queen,' Deere turned her personal love of fantastical, risk-taking color into one of the original viral indie beauty brands, with a fiercely devoted online following.
The brand is best known for its vivid lipsticks and eyeshadows in unconventional shades, the Venus eyeshadow palettes, and Unicorn Hair semi-permanent dye in candy colors. After a period of controversy and an ownership change, Lime Crime repositioned with lower prices and a renewed focus on its colorful, playful identity — and remains a recognizable name in the bold, alternative makeup space that frequently appears in dupe and affordable-color comparisons.
Popular Products
What Lime Crime is bought for. The ones we've found dupes for link through to the comparison.
- Velvetines Liquid Lipstick
- Venus Eyeshadow Palette
- Unicorn Hair Dye
- Plushies Soft Focus Lip Veil
- Diamond Crushers Lip Topper
Known For
Brand Philosophy
Celebrate risk-taking, fantastical color and reject the ordinary — playful, unconventional makeup for people who want to stand out.
FAQ
Lime Crime Official Channels
Where to buy, and how to reach Lime Crime customer service directly.
- Website
- www.limecrime.com
- Customer service
- [email protected]
- Sold at
- Brand.comAmazon US