Vasanti Cosmetics
Mid-Range“Canadian beauty built for medium skin tones.”
By Viktoria @vioda.makeup · Published · Updated
Vasanti Cosmetics is a mid range makeup brand from Canada, founded in 1999 by Pinki Gosal & Monal Patel. It's best known for its Championing medium and deep skin tones, Color Correcting Concealer range and Brighten Up! enzymatic face rejuvenator.
Vasanti Cosmetics is a Canadian beauty brand founded in 1999 in Markham, Ontario by a group of four women, three of them sisters, bonded by the frustrated question 'why doesn't makeup look good on me?' That gap became the brand's mission: high-performance, inclusive formulas engineered for medium and deeper skin tones that legacy lines had long overlooked, developed and made in Canada with clean, vegan, cruelty-free ingredients.
The range centres on three areas of expertise: color correction, skin brightening, and color cosmetics. Cult products include the Color Correcting Concealer range, the Brighten Up! enzymatic face rejuvenator, and the Liquid VO2 under-eye corrector, formulas that build a smooth, radiant complexion without heaviness or white cast. Long stocked in more than 250 Shoppers Drug Mart locations, Vasanti refreshed its look in 2025 as it continued to expand across North America.
Popular Products
What Vasanti Cosmetics is bought for. The ones we've found dupes for link through to the comparison.
- Color Correcting Concealer
- Brighten Up! Enzymatic Face Rejuvenator
- Liquid VO2 Under Eye Corrector
Known For
Brand Philosophy
Inclusive, multi-tasking formulas developed and made in Canada to enhance natural beauty for medium and deeper skin tones, always vegan and cruelty-free.
FAQ
Vasanti Cosmetics Official Channels
Where to buy, and how to reach Vasanti Cosmetics customer service directly.
- Website
- vasanticosmetics.com/
- Contact form
- Open form
- Sold at
- Shoppers Drug MartAmazon USBrand.com