The INKEY List
Budget“Smart, single-ingredient skincare under $15.”
By Viktoria @vioda.makeup · Published · Updated
The INKEY List is a budget makeup brand from the United Kingdom, founded in 2018 by Colette Laxton & Mark Curry. It's best known for its Hyaluronic Acid Serum, Omega Water Cream and Retinol and Beta Hydroxy Acid (BHA).
The INKEY List was founded in 2018 by Colette Laxton and Mark Curry with a simple thesis: demystify skincare by selling effective, single-focus active ingredients at accessible prices, almost all under $15. The brand pairs no-nonsense formulas with plain-language education on the label and online, and quickly became a Sephora and Boots staple alongside fellow ingredient-led disruptor The Ordinary.
In dupe culture, The INKEY List is a recurring affordable swap for prestige treatments — the Hyaluronic Acid Serum, Retinol, and the Tatcha-adjacent Omega Water Cream are routinely recommended as budget alternatives to far pricier moisturizers and serums. It is a skincare brand rather than a makeup line, but its hero actives sit at the center of countless 'high-end vs. drugstore' skincare comparisons that Viktoria's readers look for.
Popular Products
What The INKEY List is bought for. The ones we've found dupes for link through to the comparison.
- Hyaluronic Acid Serum
- Omega Water Cream
- Retinol Serum
- Oat Cleansing Balm
Known For
Brand Philosophy
Knowledge-led skincare — effective single-focus actives, explained in plain language, at prices that remove the guesswork and the markup.
FAQ
The INKEY List Official Channels
Where to buy, and how to reach The INKEY List customer service directly.