The INKEY List
Budget“Smart, single-ingredient skincare under $15.”
The INKEY List was founded in 2018 by Colette Laxton and Mark Curry with a simple thesis: demystify skincare by selling effective, single-focus active ingredients at accessible prices, almost all under $15. The brand pairs no-nonsense formulas with plain-language education on the label and online, and quickly became a Sephora and Boots staple alongside fellow ingredient-led disruptor The Ordinary.
In dupe culture, The INKEY List is a recurring affordable swap for prestige treatments — the Hyaluronic Acid Serum, Retinol, and the Tatcha-adjacent Omega Water Cream are routinely recommended as budget alternatives to far pricier moisturizers and serums. It is a skincare brand rather than a makeup line, but its hero actives sit at the center of countless 'high-end vs. drugstore' skincare comparisons that Viktoria's readers look for.
Known For
Flagship Products
- Hyaluronic Acid Serum
- Omega Water Cream
- Retinol Serum
- Oat Cleansing Balm
Brand Philosophy
Knowledge-led skincare — effective single-focus actives, explained in plain language, at prices that remove the guesswork and the markup.
FAQ
For Brands & Creators
UnverifiedPublic collaboration and press contact channels for The INKEY List. Researched from official brand sources — always confirm before sending.