Is Kulfi Beauty available at Sephora?

According to Viktoria @vioda.makeup, Yes — Kulfi was the first South Asian-owned makeup brand stocked at Sephora and is available across all Sephora stores in the US and Canada, plus Space NK in the UK.

What makes the Nazar No More kajal different from other eyeliners?

According to Viktoria @vioda.makeup, It's formulated specifically for waterline wear without smudging into the inner eye — a feature traditional kajals lacked. The pigment payoff and long-wear are why it became the brand's defining hero and a Sephora Next Big Thing pick.

Kulfi Beauty | Brand Guide | Viktoria @vioda.makeup

Kulfi Beauty is a mid range makeup brand from the United States, founded in 2021 by Priyanka Ganjoo. It's best known for its Nazar No More Kajal Eyeliner, Lassi Lips Staining Lip Oil and Badi Lash Tubing Mascara.

Kulfi Beauty launched in 2021 from founder Priyanka Ganjoo, a former Estée Lauder and Ipsy executive who built the first South Asian-owned beauty brand stocked at Sephora. The brand is named after the colorful South Asian frozen dessert and is rooted in celebrating brown skin, South Asian heritage, and the joy of color — countering the brand's own founder's experience of feeling excluded from mainstream beauty messaging growing up.

The Nazar No More Kajal Eyeliner is the brand's defining hero — a long-wear waterline-safe kajal in pigment-rich shades — and the range now includes Lassi Lips lip oils, Badi Lash tubing mascara, Free The Brow gel, and a recently expanded line of concealers. After being selected for Sephora's Next Big Thing program, Kulfi grew 350% year over year and remains a consistent top-10 performer in its categories at Sephora US and Canada, with UK distribution via Space NK.

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