Kulfi Beauty
Mid-Range“Color-forward makeup celebrating South Asian beauty.”
Kulfi Beauty launched in 2021 from founder Priyanka Ganjoo, a former Estée Lauder and Ipsy executive who built the first South Asian-owned beauty brand stocked at Sephora. The brand is named after the colorful South Asian frozen dessert and is rooted in celebrating brown skin, South Asian heritage, and the joy of color — countering the brand's own founder's experience of feeling excluded from mainstream beauty messaging growing up.
The Nazar No More Kajal Eyeliner is the brand's defining hero — a long-wear waterline-safe kajal in pigment-rich shades — and the range now includes Lassi Lips lip oils, Badi Lash tubing mascara, Free The Brow gel, and a recently expanded line of concealers. After being selected for Sephora's Next Big Thing program, Kulfi grew 350% year over year and remains a consistent top-10 performer in its categories at Sephora US and Canada, with UK distribution via Space NK.
Known For
Flagship Products
- Nazar No More Kajal Eyeliner
- Lassi Lips Staining Lip Oil
- Badi Lash Tubing Mascara
- Sundrop Soft Glow Serum Concealer
Brand Philosophy
Pigment-rich, clean-formulated makeup that celebrates South Asian heritage and challenges narrow beauty standards.
FAQ
For Brands & Creators
VerifiedPublic collaboration and press contact channels for Kulfi Beauty. Researched from official brand sources — always confirm before sending.
- Website
- kulfibeauty.com/
- General inquiries
- [email protected]
- Press & PR
- [email protected]
- Contact form
- Open form
- Creator portal
- Apply / sign up
- HQ address
- New York, NY 10001 USA
- Sold at
- Sephora USSephora CABrand.com
Support email verified from kulfibeauty.com. Careers via LinkedIn. PR handled by Good Apple PR (NY); [email protected] is their general pitch inbox. No on-brand press@ email. Creator/ambassador program: 'Kulfi Besties' applied through ShopMy. Affiliate program via ShareASale (6%). General customer email: [email protected]. Affiliate via Upfluence. Founder & CEO since 2021. Ex-BCG and Estée Lauder strategy. Harvard Business School. Indie South Asian beauty brand. PR agency: Good Apple PR. Founder direct contact recommended given brand size. Founded by Priyanka Ganjoo. South Asian-owned, Sephora exclusive