Live Tinted
Mid-Range“Inclusive shade range built by community.”
Live Tinted launched in 2019 from founder Deepica Mutyala, a beauty creator best known for a 2015 viral YouTube video in which she covered her dark under-eye circles with red lipstick to neutralize discoloration — a hack that exposed the limited shade ranges available to deeper skin tones at the time. The brand was built directly out of that conversation, with a debut Huestick multi-use color corrector designed for melanin-rich complexions in shades the founder couldn't find elsewhere.
Live Tinted became the first South Asian-owned makeup brand stocked at Ulta Beauty, rolling out to 450+ stores in 2023. The range has since expanded into complexion (Hueguard SPF, Superhue serum foundation), eye products, and a community-led shade development process where customers help pick what to make next. The Huestick remains the defining hero and won an Allure Best of Beauty award.
Known For
Flagship Products
- Huestick Multi-Use Color Corrector
- Hueguard SPF
- Superhue Serum Foundation
Brand Philosophy
Build makeup for the shades the industry has historically ignored, with the community deciding what to make next.
FAQ
For Brands & Creators
VerifiedPublic collaboration and press contact channels for Live Tinted. Researched from official brand sources — always confirm before sending.
- Website
- www.livetinted.com/
- General inquiries
- [email protected]
- Press & PR
- [email protected]
- Creator & UGC collabs
- [email protected]
- Contact form
- Open form
- Creator portal
- Apply / sign up
- HQ address
- Los Angeles, CA 90048 USA
- Sold at
- Sephora USUltaBrand.com
All emails verified from livetinted.com contact page. [email protected] used for brand opportunities. Affiliate via Direct. In-house marketing director (formerly Schier). External PR AOR is Powers PR (Lana Powers oversees). Founder Deepica Mutyala (https://www.linkedin.com/in/deepicamutyala/) is also a strong alternate contact for founder-led outreach. Founded by Deepica Mutyala.