Live Tinted
Mid-Range“Inclusive shade range built by community.”
By Viktoria @vioda.makeup · Published · Updated
Live Tinted is a mid range makeup brand from the United States, founded in 2019 by Deepica Mutyala. It's best known for its Huestick multi-use color corrector, Hueguard SPF and Superhue Serum Foundation.
Live Tinted launched in 2019 from founder Deepica Mutyala, a beauty creator best known for a 2015 viral YouTube video in which she covered her dark under-eye circles with red lipstick to neutralize discoloration — a hack that exposed the limited shade ranges available to deeper skin tones at the time. The brand was built directly out of that conversation, with a debut Huestick multi-use color corrector designed for melanin-rich complexions in shades the founder couldn't find elsewhere.
Live Tinted became the first South Asian-owned makeup brand stocked at Ulta Beauty, rolling out to 450+ stores in 2023. The range has since expanded into complexion (Hueguard SPF, Superhue serum foundation), eye products, and a community-led shade development process where customers help pick what to make next. The Huestick remains the defining hero and won an Allure Best of Beauty award.
Popular Products
What Live Tinted is bought for. The ones we've found dupes for link through to the comparison.
- Huestick Multi-Use Color Corrector
- Hueguard SPF
- Superhue Serum Foundation
Known For
Brand Philosophy
Build makeup for the shades the industry has historically ignored, with the community deciding what to make next.
FAQ
Live Tinted Official Channels
Where to buy, and how to reach Live Tinted customer service directly.
- Website
- www.livetinted.com/
- Customer service
- [email protected]
- Contact form
- Open form
- Headquarters
- Los Angeles, CA, United States
- Sold at
- Sephora USUltaBrand.com