NUDESTIX
Mid-Range“Go nude but better.”
NUDESTIX was founded in 2014 in Toronto by chemical engineer Jenny Frankel — a former MAC product developer and Cover FX co-founder — alongside her teen daughters Ally and Taylor Frankel. The brand was built around a single insight: the makeup category had become bloated with multi-step routines, but most women want one or two multi-tasking sticks that go on quickly and look like skin.
The stick format defines the line — vitamin- and antioxidant-enriched crayons for lips, cheeks, and eyes that double as skincare-grade base products. NUDESTIX is sold at Sephora US, sephora.com, Ulta, and direct-to-consumer, and now sits inside the Estée Lauder Companies portfolio after a 2024 acquisition. Sofia Richie Grainge joined as brand ambassador and investor in 2024, anchoring the brand's quiet-luxury, no-makeup-makeup positioning.
Known For
Flagship Products
- Nudies Tinted Cover
- Nudies Matte Blush
- Nudies Bloom Glow Blush
- Magnetic Plush Paint Lip Color
Brand Philosophy
Multi-tasking makeup sticks that double as skincare — designed to deliver a full face in under five minutes.
FAQ
For Brands & Creators
VerifiedPublic collaboration and press contact channels for NUDESTIX. Researched from official brand sources — always confirm before sending.
- Website
- www.nudestix.com
- General inquiries
- [email protected]
- Creator & UGC collabs
- [email protected]
- Phone
- +1 416 667 9446
- Contact form
- Open form
- Creator portal
- Apply / sign up
- HQ address
- Toronto, ON M3H 5T5, Canada
- Sold at
- Sephora USSephora EUSephora CAUltaCult BeautyMeccaShoppers Drug MartBrand.com
hello@ and babeboss@ (influencer) emails are listed on Nudestix's own contact and FAQ pages. Head office: 274 Edgeley Boulevard, Concord, Canada. Affiliate via Direct. Indie founder-led brand. Frankel ex-MAC and Cover FX. Founded by Taylor Frankel and Ally Frankel. Canadian multi-stick brand