Are NUDESTIX products good for beginners?

According to Viktoria @vioda.makeup, Yes — the entire line is built around fast, foolproof application. Stick formats are nearly impossible to over-apply, the shade ranges lean wearable, and the multi-use crayons let beginners cover lips, cheeks, and eyes from one product.

Who owns NUDESTIX now?

According to Viktoria @vioda.makeup, NUDESTIX was acquired by the Estée Lauder Companies in 2024 — the brand continues to operate as a standalone line under the family's creative leadership, with Sofia Richie Grainge as ambassador and minority investor.

NUDESTIX | Brand Guide | Viktoria @vioda.makeup

NUDESTIX is a mid range makeup brand from Canada, founded in 2014 by Jenny, Ally & Taylor Frankel. It's best known for its Nudies Tinted Cover (skin tint stick), Nudies Matte + Glow Blush sticks and Magnetic Plush Paint Lip Color.

NUDESTIX was founded in 2014 in Toronto by chemical engineer Jenny Frankel — a former MAC product developer and Cover FX co-founder — alongside her teen daughters Ally and Taylor Frankel. The brand was built around a single insight: the makeup category had become bloated with multi-step routines, but most women want one or two multi-tasking sticks that go on quickly and look like skin.

The stick format defines the line — vitamin- and antioxidant-enriched crayons for lips, cheeks, and eyes that double as skincare-grade base products. NUDESTIX is sold at Sephora US, sephora.com, Ulta, and direct-to-consumer, and now sits inside the Estée Lauder Companies portfolio after a 2024 acquisition. Sofia Richie Grainge joined as brand ambassador and investor in 2024, anchoring the brand's quiet-luxury, no-makeup-makeup positioning.

NUDESTIX Official Channels

Where to buy, and how to reach NUDESTIX customer service directly.