VE Cosmetics
Budget“Vegan color for the alternative.”
By Viktoria @vioda.makeup · Published · Updated
VE Cosmetics is a budget makeup brand from the United Kingdom, founded in 2015 by Lynsey Drewett. It's best known for its Bold vegan eyeshadow palettes, Gothic and alternative color focus and PETA-approved, cruelty-free from launch.
VE Cosmetics is a UK indie brand founded in 2015 by Lynsey Drewett, known online as VioletEyes, who came to beauty from a science background with a degree in biochemistry and medical physics and a career as a clinical scientist. AuDHD-founded and vegan-owned, the brand has been fully vegan and cruelty-free from day one and built its name in Britain’s gothic and alternative makeup community.
VE Cosmetics focuses on high-impact, PETA-approved color — bold eyeshadow palettes, liners and lip products designed for expressive, unconventional looks rather than natural-glam neutrals. Sold direct and through alt-beauty stockists, it sits alongside Glisten Cosmetics and Lethal as one of the UK indies serving shoppers who want dramatic, ethically made makeup at accessible prices.
Popular Products
What VE Cosmetics is bought for. The ones we've found dupes for link through to the comparison.
- Eyeshadow Palettes
- Pressed Pigments
- Liquid Lipsticks
- Eyeliners
Known For
Brand Philosophy
Fully vegan, cruelty-free color built for expressive, alternative looks — formulated with a scientist’s eye.