Physicians Formula
Budget“Sensitive-skin drugstore makeup.”
By Viktoria @vioda.makeup · Published · Updated
Physicians Formula is a budget makeup brand from the United States, founded in 1937 by Dr. Frank Crandall. It's best known for its Butter Bronzer, Super CC+ Cream and Butter Believe It Highlighter.
Physicians Formula launched in 1937 in California, founded by allergist Dr. Frank Crandall to create hypoallergenic makeup for his wife, who had severe skin sensitivities. The brand has spent nearly nine decades anchored to that origin story — fragrance-free, allergy-tested, and dermatologist-developed formulas at drugstore pricing — and pivoted into TikTok-era virality with the Butter Bronzer, a coconut-infused baked bronzer that became one of the most-recommended drugstore Benefit Hoola alternatives.
The Butter Believe It franchise expanded into highlighter, blush, and complexion products, while the Murumuru Butter Bronzer, Super CC+ Cream, and Eye Booster eyeliner remain reliable dupe-page entries. Physicians Formula is owned by Markwins Beauty Brands, sold at CVS, Walgreens, Walmart, Target, Ulta, and Amazon, and is one of the few sub-$20 brands with a credible sensitive-skin, hypoallergenic positioning.
Popular Products
What Physicians Formula is bought for. The ones we've found dupes for link through to the comparison.
- Butter Bronzer
- Murumuru Butter Highlighter
- Super BB All-in-1 Beauty Balm Cream SPF 30
- Eye Booster Liquid Liner
Known For
Brand Philosophy
Hypoallergenic, dermatologist-developed makeup for sensitive skin at drugstore pricing — fragrance-free, allergy-tested across the range.
FAQ
Physicians Formula Official Channels
Where to buy, and how to reach Physicians Formula customer service directly.
- Website
- www.physiciansformula.com
- Phone
- 1-800-227-0333
- Contact form
- Open form
- Headquarters
- Azusa, CA, United States
- Sold at
- WalmartTargetCVSWalgreensUltaAmazon USBrand.com