Physicians Formula
Budget“Sensitive-skin drugstore makeup.”
Physicians Formula launched in 1937 in California, founded by allergist Dr. Frank Crandall to create hypoallergenic makeup for his wife, who had severe skin sensitivities. The brand has spent nearly nine decades anchored to that origin story — fragrance-free, allergy-tested, and dermatologist-developed formulas at drugstore pricing — and pivoted into TikTok-era virality with the Butter Bronzer, a coconut-infused baked bronzer that became one of the most-recommended drugstore Benefit Hoola alternatives.
The Butter Believe It franchise expanded into highlighter, blush, and complexion products, while the Murumuru Butter Bronzer, Super CC+ Cream, and Eye Booster eyeliner remain reliable dupe-page entries. Physicians Formula is owned by Markwins Beauty Brands, sold at CVS, Walgreens, Walmart, Target, Ulta, and Amazon, and is one of the few sub-$20 brands with a credible sensitive-skin, hypoallergenic positioning.
Known For
Flagship Products
- Butter Bronzer
- Murumuru Butter Highlighter
- Super BB All-in-1 Beauty Balm Cream SPF 30
- Eye Booster Liquid Liner
Brand Philosophy
Hypoallergenic, dermatologist-developed makeup for sensitive skin at drugstore pricing — fragrance-free, allergy-tested across the range.
FAQ
For Brands & Creators
VerifiedPublic collaboration and press contact channels for Physicians Formula. Researched from official brand sources — always confirm before sending.
- Website
- www.physiciansformula.com
- Press & PR
- [email protected]
- Phone
- 1-800-227-0333
- Contact form
- Open form
- Creator portal
- Apply / sign up
- HQ address
- Azusa, CA 91702 USA
- Sold at
- WalmartTargetCVSWalgreensUltaAmazon USBrand.com
No public email on official contact page; contact form and phone (800-227-0333) are primary channels. HQ: 1055 W. 8th St. Azusa, CA 91702. Owned by Markwins. Brand owned by Markwins. General brand inbox is [email protected]; social/media inquiries route to [email protected]. Historic PR-agency contact: Blue Sky Communications (212-995-1777) per 2018 release - older info. Affiliate via Direct. Parent-company CMO/Head Corp Comms at Markwins. PR AOR is Kaplow Communications (FLAG: external agency). LinkedIn URL not directly surfaced - recommend manual search 'Alice Chen Markwins'. Owned by Markwins International since 2012.