Ami Colé

Mid-Range

“Beauty that celebrates melanin-rich skin.”

United States·Founded 2021·by Diarrha N'Diaye-Mbaye

By Viktoria @vioda.makeup · Published · Updated

Ami Colé is a mid range makeup brand from the United States, founded in 2021 by Diarrha N'Diaye-Mbaye. It's best known for its Skin-Enhancing Tint, Lip Treatment Oil and Skin-Melt Talc-Free Loose Powder. I've found affordable dupes for 1 of its product, saving up to $12.

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Ami Colé launched in 2021 from Diarrha N'Diaye-Mbaye, a former L'Oréal and Glossier marketing leader who grew up in Senegalese-American beauty communities in Harlem and built the brand around the products she couldn't find on US shelves: lightweight, skin-first complexion makeup engineered specifically for melanin-rich tones rather than retrofitted from a default fair-skin formula.

The Skin-Enhancing Tint and Lip Treatment Oil sit at the heart of the line, and the brand expanded to Sephora US shelves in 2022. Ami Colé blends clean formulation, Black-founded ownership, and a tight SKU lineup focused on the products melanin-rich skin actually needs — concealer, blush, lip oil, and tint — at premium-leaning mid-range pricing. It has become one of the most-watched indie complexion brands in the Sephora US lineup.

Popular Products

What Ami Colé is bought for. The ones we've found dupes for link through to the comparison; the ones we've filmed or used in a look, to the product.

Known For

Skin-Enhancing TintLip Treatment OilSkin-Melt Talc-Free Loose PowderLip Prep ExfoliatorMelanin-rich complexion focus

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FAQ

Ami Colé Official Channels

Where to buy, and how to reach Ami Colé customer service directly.

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