Mistine
Budget“Thailand's beauty icon, from viral lip glaze to cult mascara.”
Mistine is one of Thailand's biggest and best-known beauty brands, founded in 1988 by Amornthep Derojanawong under the Better Way (Thailand) company within Thailand's Saha Group. Long a staple of Thai drugstores and beauty counters, Mistine has grown into an international name with a major presence across Southeast Asia and China, blending affordable color cosmetics with sun care and skincare-infused base products.
The brand went viral again in the mid-2020s thanks to its Thai Latte Juicy Lip Glaze, which sold out across Bangkok and racked up millions of views on TikTok. Alongside the lip glaze, Mistine is known for its long-loved 4D mascara, high-protection Aqua Base sunscreens, and BB Wonder base products. Its low prices and viral hero items make it a frequent point of comparison for shoppers exploring Thai and K-beauty makeup alternatives.
Known For
Flagship Products
- Thai Latte Juicy Lip Glaze
- 4D Mascara
- Aqua Base Sunscreen
- BB Wonder Cream
Brand Philosophy
Accessible, high-performance makeup and sun care built for hot, humid climates and everyday wear.